MoEngage allows any user or event attribute to be marked as Personally Identifiable Information (PII). All the PII marked attributes are not shown on and can not be downloaded from the MoEngage dashboard.

Mark attribute as PII

In the MoEngage Data Management, any user or event attribute can be marked as a PII attribute.

Steps to mark an event attribute as a PII attribute:

1. Go to Settings > Data Management
2. Click on the Events tab to access events and event attribute
3. Select or search the desired event, and click on that event to access the desired attribute
4. For the desired attribute, click on the 3 dot button on the right, then click Edit to access the different actions.
5. On the 'Edit Event attribute' popup, mark the PII as 'Yes' to make the desired attribute a PII.

Steps to mark a user attribute as a PII attribute:

1. Go to Settings > Data Management
2. Click on the User attributes tab to access user attributes
3. Search the desired user attribute
4. Select desired attributes and mark them as PII by clicking on 'Yes' on the PII option above the header in the Action bar.
5. Or, for the desired user attribute, click on the 3 dot button on the right, and then click on Edit to access the different actions.
6. On the 'Edit User attribute' popup, mark the PII as 'Yes' to make the desired attribute a PII.

Accessing PII Attributes

Here is the list of pages & functionality from where the PIIs are not displayed/exported on the MoEngage dashboard -

1. User search
   All the PII marked user attributes are shown as ---  in the User Search popup.
   
   
2. Show user popup
   All the PII marked user attributes are shown as ---  in the Show User popup.
   
   
   
3. User Exports
   All the PII marked user attributes can not be selected to export in the User Export popup.
   
   
   
4. User Profile User Info Section
   All the PII marked user attributes are shown as Private in the user info section of the user profile.
   
   
   
   
   
5. User Profile User Activity
   All the PII marked event attributes are shown as Private in the activity info section of the user profile.
   
   
   
6. Recent events
   All the PII marked event attributes are shown as Private on the Recent Event page.
   
   
   
   
7. Value Suggestions
   Value suggestions are not shown for the PII marked attribute on Segmentation and Analytics pages.
   
8. Split by / Compare by in Analytics pages
   On Behavior, Funnel, and Retention pages, split by or compare by functionalities are blocked for PII marked attributes.
   
   
   
9. Test Users

All the PII marked user attributes are shown as Private on the Test Users page under the Test and Debug section.

Non-Dashboard Functionality

Features outside the MoEngage dashboard do not support PII masking. Hence for Open Analytics, S3 Exports & MoEngage Streams, PII masking is not available.

These features are not available by default, require manual enablement, and are enabled on request. Please provide access to your team to these features as per your security and data needs.