New Feature

Segmentation

MoEngage has introduced masking of Personally Identifiable Information (PII) to ensure data privacy. We allow any user or event attribute to be marked as PII and such attributes cannot be seen or downloaded on the MoEngage Dashboard.

For more information about how to mark any attribute as PII, refer to PII Masking.

Conditional Split in Flows

MoEngage has introduced Conditional Split to let marketers customize user paths in Flows, based on users' properties or actions, or both. Conditional Split helps solve use cases such as:

• Split users and send personalized coupons based on the user's last known location
• Split users based on different genres they prefer
• Split users based on the number of times they have made a purchase in the past

For more information, refer to Conditional Split