Reachability

Reachability refers to the ability to contact a user through a chosen channel. The Reachability Dashboard in MoEngage Analytics provides insights into the reachability trends of users who have opted in to receive your push notifications and those who have opted out.

You can view users' reachability trends for any 30 days at a time by choosing the desired date range at the top of the dashboard. The starting date for this custom range can go back up to one year.

With this dashboard, you can address questions such as:

How many users are reachable via push notifications?
How many users have opted in for push notifications over time?
How many users are active on your platform but cannot be reached due to opting out of push notifications?

You can view the reachability trends for the following platform users:

Android
iOS
Web

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The reachability trends have the following major metrics present:

Push eligible users: These users have at least one active device with a valid push token. Eligible users are calculated based on users having any of these values of reachability user attribute.
- 201: Reachable and opted in
- 200: Reachable and opt-in status unknown
- 202: Not reachable due to opt-out
Push reachable users: These users have at least one active device with a valid push token and have not explicitly opted out. Eligible users are calculated based on users having any of these values of reachability user attribute:
- - 201: Reachable and opted in
  - 200: Reachable and opt-in status unknown
Opted-in users: These users have at least one active device with a valid push token and opted in. These users are considered reachable. Eligible users are calculated based on users having reachability user attributes as:
- 201: Reachable and opted in
Opted-out users: These users have at least one active device with a valid push token and have opted out on all of them. These users are not considered reachable. Eligible users are calculated based on users having reachability user attributes as:
- 202: Not reachable due to opt-out