January 2025

API Key Dashboard

The MoEngage API Key dashboard now supports multiple keys for Data, Segmentation, and Push APIs with added support for access control. API keys are typically used as an authentication or authorization mechanism. They are unique identifiers associated with a user or an application with access to API resources. The support for multi-API keys fulfills the following use cases:

Generate a new key while the existing key is still available.
Use different keys for different teams.

For more information, refer to the API Key Dashboard.

WhatsApp New Templates

WhatsApp templates are now available for Gupshup and Karix. These templates facilitate streamlined communication by helping businesses curate predefined, personalized messages. You can send WhatsApp messages using MoEngage and use the templates that WhatsApp has already approved (directly or via the WhatsApp Service Provider or BSP) or whitelisted in MoEngage.

With this feature, you can improve business efficiency, establish automated notifications, foster better customer engagement across WhatsApp, and help enhance brand trust.

For more information, refer to WhatsApp Templates.

Tag-Based Frequency Capping

MoEngage now supports frequency capping (FC) on delivery types and tags to optimize and effectively control your communications with your users. With this advancement, you can control the number of communications a particular cohort of users should receive from different types of campaigns. You can also control the delivery type and ensure that any particular delivery type does not exceed the entire FC limit.

Advancements:

You can configure frequency capping based on delivery type for each channel in the FC dashboard.
You can configure Tag-based FC rules for individual channels.
You can configure Tag-based FC rules on all tags and any tags to control cross-channel communication.
You can configure a maximum of three tag-based rules, which can be extended according to your use case.
You can configure separate frequency capping for flows and Push API to ensure better control over communications coming from these channels.

For more information, refer to Frequency Capping.

Introducing Warehouse Segments for Snowflake

You can now easily access and utilize data in Snowflake directly from MoEngage without the hassle of copying or moving it. This feature simplifies your workflow and enables timely engagement with your audience.

Advantages:

Warehouse segments eliminate the need for any complex data syncing to MoEngage.
Warehouse segments enable instant access to warehouse data, eliminating data availability delays. You can generate audience segments on the fly by storing their SQL definition in MoEngage and processing the segment at campaign run-time.
With data securely retained within the warehouse and accessed directly, Warehouse segments address concerns regarding data security and regulatory compliance.
With Warehouse segments, marketers can create audience segments directly from warehouse data without relying on engineering teams to set up and maintain ETL pipelines for data availability.
Warehouse segments eliminate the need for additional ETL tools to set up recurring data transfer pipelines, thereby reducing overhead costs associated with data syncing and eliminating the resources required to manage them.

For more information, refer to Warehouse Segments.

Teams Management 2.0 for Push

Push channels are now available for Teams 2.0. This allows you to view and access Push campaign data specific to the customers you are handling.

Advantages:

You can create a team on multiple user attributes, such as country, brand, and so on, that help define the targeting criteria.
You can control the audience that can be targeted via a Push campaign by appending the team filter to the segmentation query for the Push channel.

For more information, refer to Teams Management 2.0 for Push

Introducing Personalized Preview API

You can now get the personalized payload for any campaign type using this API. MoEngage supports all channels, including outbound and inbound channels.

Advantages :

You can ensure that the personalization used within the campaign content is correct and rendered correctly.
You can send templates through API to test if the personalized content within their templates is rendering correctly.
Allows to render the payload in a device of their choice if the users are using their own product to create campaigns.
This API allows all kinds of personalization.

For more information, refer to Personalized Preview

Stats API

The Stats API allows you to fetch detailed campaign stats that are synchronized in real-time. This API fetches data at the platform level and provides data for all types of campaigns.

Advantages:

You can fetch the campaign performance stats based on the date range or list of Campaign IDs.
You can fetch the delivery funnel and error breakdown to review the performance of the campaigns in bulk.
You can get stats on all locales and all variation levels in the current phase.

For more information, refer to Stats API.

Introducing Countdown Timer in Personalize

You can now add a countdown timer as a widget while creating personalized experiences.

Advantages:

The countdown timer widget adds an element of urgency and anticipation to convey time-sensitive information like promotional code expiration dates, limited-time sales, upcoming product launches, and event counts, thereby triggering instant customer action and interaction.
You can now set up dynamic countdown timers directly in our editor. This simplicity will conserve time and free up more opportunities for experimentation with marketing strategies.
Now, you can preview your work instantly and further enhance your campaigns’ effectiveness by creating a sense of urgency among customers and leads.

For more information, refer to Countdown Timer.

Split URL Testing

MoEngage introduces Split URL testing, which supports predicting the optimal version of a web element based on user preferences. This allows you to create an engaging experience that triggers users to take action.

Advantages:

Split URL testing allows you to make continuous modifications, resulting in a more user-friendly experience based on data-driven decisions.
By testing the versions of your content that perform better with users, you can tailor your site to meet your audience's preferences, which can increase user engagement.
Understanding user preferences helps you to optimize your website, significantly reducing bounce rates due to inappropriate content.
You can achieve higher conversion rates by choosing the most effective elements for your website.
Split URL testing allows you to test changes with a small user group before implementing them site-wide, reducing potential negative impact.

For more information, refer to Split URL testing.

WYSIWYG Editor and Personalize APIs

MoEngage has enhanced its WYSIWYG editor and Personalize API offering to accommodate the content personalization model. This implies a refined webpage content personalization capacity that can utilize Use Attributes, Content Block, or Content API. This feature focuses on content enrichment and personalization, utilizing data from personal internal systems or third-party resources, including Loyalty engines.

For more information, refer to Personalization of Content.

Track Device API

MoEngage has now introduced Device API. With this API, you can add or update devices and device properties in MoEngage. For more information, refer to Track Device.

Sorting on Charts

You can now sort charts in Analytics. Sorting is available across User Analysis, Behavior, and Session and Source.

For more information, refer to Sorting.

RTSE Support for Personalize

Introducing Real-Time Segmentation Refresh (RTSE) support within Personalize. This supports updating user segments in real-time, allowing for the instant delivery of personalized experiences within the same session.

Sherpa AI-Based Dynamic Traffic Allocation

Introducing Sherpa AI-based dynamic allocation of traffic between variations. Now, you do not need to monitor and manually allocate traffic between variations continuously. Instead, the Sherpa AI optimizes traffic flow to the best-performing variation according to your selected metric.

For more information, refer to Shepa AI-Based Dynamic Traffic Allocation.

Set Up Imports from SFTP

All SFTP connections are now added directly to the App marketplace, and an SFTP connection can be reused for all SFTP Imports. For more information, refer to Set Up Imports from SFTP.

S3 Exports PGP Encryption

MoEngage now supports exporting encrypted files and has added support for PGP Encryption. For more information, refer to Enable S3 Exports on the MoEngage App Marketplace.