Teams 2.0 in MoEngage

Overview

Teams can be set up across your customers based on location, language, and custom attributes. This allows you to view and access campaigns and customer databases specific to the customers you are handling. Teams in MoEngage support team selection and team-based filters for segmentation and campaigns.

For example, businesses operating in multiple countries often require their marketers to have access to data and audiences specific to their respective countries and brands. Teams in MoEngage provide marketers with this particular access, ensuring that customers of a particular brand from a country are not mistakenly targeted with promotions intended for another country.

Create a New Team

Users with access to the Create and Manage permission under the permission set Teams can create, edit, and delete a team. Perform the following steps to create a new team:

  1. Navigation:
    1. Revamped UI: Settings > Account > Team management > Teams
    2. Old UI: Settings > Teams
  2. Click  + Create Team. The Create Team screen is displayed.
    Revamped UI Old UI

    CreateTea_RevampedUI.png

  3. Enter the following details:
    Field Description
    Team Name Specify a unique name for your team.
    Description Add details about the purpose of the team.
    Define the targeting criteria for the team 

    In the select attribute drop-down list, select the user attribute to filter the users to be targeted by the team being created.

    For example, if your team runs campaigns targeted at users in a specific city, such as New York, you can add the filter condition, as in the following image:

    Teams_Filters.png

  4. Click Create. You get a success message upon successful creation, as shown in the following image.

    Teams_SuccessMsg.png

  5. The newly created team is available at the end in the left menu on the Teams page.

Edit a Team

You can edit the name and description of a team. To edit a team:

  1. Navigation:
    1. Revamped UI: Settings -> Account -> Team management -> Teams
    2. Old UI: Settings -> Account -> Teams on the MoEngage dashboard.
  2. Select the relevant team from the left navigation menu that you want to edit.
  3. Click on the vertical ellipsis icon beside Description.
    Revamped UI Old UI

    EditTeams_RevampedUI.png

  4. Click Edit team. The Edit team page is displayed.
  5. You can edit the Team Name, Description, and targeting criteria.
  6. Click Save. You will be prompted for confirmation.
    Popup.png

     

  7. Note that editing a team's targeting criteria impacts active campaigns in their next run. For example, your current target segment for the team is users in two countries, France and Belgium. If you remove users in Belgium from this target user set by editing the segment criteria, the user base targeted in the next run of your active campaigns will be impacted (only users in France will be targeted for the campaigns run by the team).

Remove a Team

Follow the steps below to remove a team.

  1. Go to the following navigations on the MoEngage dashboard for the revamped and new UIs.
    1. Revamped UI: Settings > Account > Team management > Teams
    2. Old UI: Settings > Account > Teams
  2. Select the relevant team from the left navigation menu that you want to delete.
  3. Click on the vertical ellipsis icon beside Description.
  4. Click Delete team. You are prompted for confirmation and notified of the following:
    • When you delete a team, its campaigns and custom segments are moved to the default team.
    • The team members of your team will be moved to the default team.
    • All campaigns in the active state for your current team will be paused.
    • A list of active campaigns for the team is listed. You can download this list as a CSV file by clicking Download. You can click the individual hyperlinks for each of the active campaigns to see the campaign's analytics and info.

    Teams_RemoveTeam.png

  5. Click Delete to delete the team.

Team Select and Filter with Segments

Create Segments with a Team-Based Filter

After creating Teams, follow the below steps to create segments based on the teams you created.

  1. Log in to the MoEngage dashboard.
  2. Navigate to Segments > Create Segments.
  3. You can select the teams you are a member of from the Create segment for drop-down list at the top. When selected, the team-based filter is applied to the segment you are creating. The team name can be any.
    For example, in the image below, the Team Test brand is selected, and the targeting criteria for the Test-brand team are automatically applied to the segment. This creates a segment targeted to Test-brand, which also fulfills the Filter users by condition.
  4. If you select All users, the segment targets users in the selected Team.
    create segment with test brand.png
  5. Proceed to the next steps of creating the segment. For more information, refer to Create Segments.
info

Information

User Affinity and RFM segments will not be enabled when Teams are enabled.

View Segments Based on Selected Team

MoEngage allows you to view the segments based on teams created. Follow the steps below to view segments based on the team selected.

  1. Log in to the MoEngage dashboard.
  2. Navigate to Segments > All Segments.
  3. You can select Teams in which you are a member from the All Segments for drop-down at the top. All the segments valid for that Team are listed.
    Screenshot 2024-09-12 at 2.23.00 PM.png

Team Select and Filter with Campaigns

Create Campaigns with Team-Based Filter

After creating Teams, follow the below steps to create campaigns based on the Teams you created.

  1. Log in to MoEngage Create New > Campaign.
  2. Select any campaign you want to create. For the channels with team support, refer to Channels with Teams Support.
  3. In the Step 1-Target Users page, select a team from the Teams drop-down list.
    teams 2.0 creatre campaign.pngAfter the team is selected, the team-based filter is applied to the campaign you are creating. For example, in the image below, the Team Test brand is selected, and the targeting criteria for the Test brand team are automatically applied to the campaign. This creates a campaign that is targeted to core-users which fulfills the Filter users by condition under the Select users section.
  4. If you select All users, the campaign targets users on the selected team.
    teams 2.0 create campaign.png
  5. Proceed to the next steps of creating campaigns based on the campaign type.

View Campaigns Based on the Selected Team

MoEngage allows you to view the campaigns based on teams created. Follow the steps below to view campaigns based on the team selected.

  1. Log in to the MoEngage dashboard.
  2. Navigate to Engage > Campaigns.
  3. On the All campaigns page, select teams in which you are a member from the All campaigns for drop-down list at the top. All the campaigns valid for that team are listed.

campaign list.png

Channels with Teams Support

The table below lists the support for Teams 2.0 across different channels.

Channels Support for Teams 2.0
Push No
SMS Yes
Email Yes
WhatsApp Yes
In-app No
OSM No
Cards No
Facebook No
Google Ads No
Connectors No
Flows No

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