Content Blocks

Content blocks allow marketers to reuse the same content across multiple campaigns. For example, a block might be a repeatedly used header, footer, or designed call-to-action button.

With content blocks, marketers can:

Create consistent campaigns using content blocks as headers, footers, or any other asset
Create pre-defined assets that can be used across multiple campaigns irrespective of the channel and campaign type
Edit multiple campaigns at the same time by simply updating the content block

Create a Content Block

Navigate to Content > Content block in the sidebar. The Content blocks page is displayed.
Click Create content block in the upper right corner. The content block creation page is displayed.

Enter the following details:

Field	Description
Name	Name for the content block. This name will be used to add the content block in a campaign, alert, template, or another content block. It can contain alphabets, numbers, and underscores.
Description	Description of the content block. Add a description that clarifies what the content block is and where it should be used.
Tags	Add tags (you can use your existing campaign tags also) to add more context to the content block.
Content block for	Select where the content block is to be used. Supported values are: Campaigns: The content block can be used in campaigns. Alerts: The content block can be used in alerts.
Type	Type of content block. Supported values are: Plain text: Text-based content blocks are supported in all campaign channels. HTML: HTML content blocks are supported only in Emails. Select the type depending on your use cases. For example, for a coupon code (without styling) you can use a text type, while for an email header/footer, you can use an HTML type.
Content	Enter the content of the content block. For campaigns: Type @ to personalize the content for campaigns. For alerts: Click the Text personalization button to personalize the content for alerts.

Click Publish.

Use Content Blocks

You can use your content blocks in two ways:

Select the Desired Content Block

While creating content, press "@". The Personalization pop-up is displayed. It has two tabs: Data personalisation and Content blocks.
Navigate to the Content Blocks tab.
Select the desired content block from the Select content block drop-down.
You can also insert only the content of the content block using the following toggle.

This means that only the content will be inserted while detaching itself from the existing content block and any future updates will not be reflected.
Click Done to insert the content block.

While creating content, click the Text personalization button. The Inform personalization pop-up window is displayed. It has three tabs: API attribute, Data personalization, and Content block.
Navigate to the Content block tab.
Select the desired content block from the Select content block drop-down.
You can also insert only the content of the content block using the following toggle.

This means that only the content will be inserted while detaching itself from the existing content block and any future updates will not be reflected.
Click Copy & Close to copy the personalized attribute to the clipboard.
Paste the copied value in the message editor using standard keyboard shortcuts.

Insert the Block Label of Your Content Block Directly

Copy the Block label from your Content Block page.
Paste the Block label into the campaign/template/another content block.

Content Block Personalization Support

Personalization Type	Supported?	Additional Information
User attribute	Yes	-
Event attribute	Yes	You can use Jinja to personalize content based on event attributes. When you select the event—whose attribute you used to personalize the content block—in the trigger criteria of an event-triggered campaign and personalize campaign content using the Content block, then personalization will happen successfully
Product sets	No	-
Content API	No	-
Content block	Yes	-
Auxiliary data	No	-
Campaign attribute	Yes	You can use Jinja to personalize content based on campaign attributes. This is currently available only for Email.
Business event attribute	Yes	You can use Jinja to personalize content based on business event attributes. This is currently available only for Email, SMS, and Push. Please ensure you select the same business event whose attribute you used to personalize the content block.

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Note

Content Blocks are not supported in the Inbox preview in email campaigns.
URLs that are added in content blocks and used in SMS cannot be tracked.
Archival of content blocks that are being used in active Trigger and Periodic campaigns is not possible as there is no option to stop these active campaigns. The content blocks can be archived only post the expiry of such campaigns.

Supported Channels

Content Blocks can be added to the campaigns sent using the following channels:

Manage Content Blocks

You can manage all your content blocks by navigating to Content >> Content blocks

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info	Note You can search content blocks by block name or block label. You can switch between the list view and the grid view. You can filter content blocks using type, teams, tags, status, and updated by.

View a Content Block

To preview a content block, click on the three dots at the end of the row in the listing and click on View. You can also click anywhere in the content-block's search listing to view the information about the content block. The View gives a summary of the selected content block - the thumbnail, created by, tags, and the usage.

Update a Content Block

If you want to update a content block, it will update all the campaigns, templates, and other content blocks, where it has been used.

Nest Content Blocks

You can also nest content blocks. This means that you can use content block A in another content block B.

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Warning

If there is a cyclic loop, you will not be able to create or update a content block.

Delete a Content Block

A content block can be deleted only if it is not used in any of the active campaigns.