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Beta Callout Usage Details is a Beta feature. For more details, reach out to your Customer Success Manager (CSM). |
Overview
The Usage page helps you understand and track your monthly usage across various billing metrics, such as Custom User Actions (Events), System-Generated Events, Monthly Active Users (MAUs), Billable Monthly Tracked Users (MTUs), and more, across all workspaces. This enables you to manage your usage patterns and build transparency in billing.
The following image shows the Usage dashboard:
Available Metrics
The following table lists the metrics available on the Usage page:
| Metric | Description |
|---|---|
| Custom User Actions (Events) | The total number of custom events tracked (for example, "Added to Cart") via your client-side SDK, server-to-server(S2S)or any other integration. For more information on events, refer here. |
| System-Generated Events | The total number of events generated by MoEngage to monitor activities/behaviors (for example, "App/Site Opened"). For more information, refer here. |
| Total Tracked Events | The combined total of all Custom User Actions and System-Generated Events. |
| Mobile Active Users | The number of unique users who interacted with your mobile app in a specified month. |
| Web Active Users | The number of unique users who interacted with your website in a specified month. |
| Total Monthly Active Users (MAUs) | The total number of unique users who interacted across all your platforms (web and mobile) in a specified month. |
| Billable Monthly Tracked Users (MTUs) | The total number of unique users for whom at least one event was tracked in a specified month. This is a key metric for billing. For more details on how MoEngage calculates MTUs. For more information, refer FAQ section. |
Access the Usage Page
To access to the Usage page, perform the following step:
- On the left navigation menu in the MoEngage dashboard, click Settings > Account > Billing.
- On the Billing page, select the Usage tab.
Permissions to access
The following table describes the permissions required to access and use the Usage page:
Capability Permission Required Usage and Billing >> View Usage Allows you read only access to the usage page. You can still change filters, select data range and view billing charts and trends.
Note- You will not be able to view the workspaces (in the workspace selection) that you don't have view access to, even if that workspace is a part of your Organisation.Alerts >> Create and Manage alerts
Allows to create/edit alerts on any of the billing metrics Usage and Billing >> Download Allows you to download charts and tables directly from the dashboard.
Analyze Your Usage Trends
The Usage Trends section allows you to visualize data patterns for different metrics. This section explains how to use the filters and controls to analyze your data.
Step 1: Filter Your Data
Select the data you want to analyze using the filters at the top of the page:
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Select workspaces: Choose one or more workspaces to include in the analysis.
Note: By default, your current workspace is selected. The Select workspaces list is only accessible when more than one workspace is available -
Select date range: Define the time period. You can choose This month, Last month, or a Custom range (up to the last 12 months). The selected date range is also applicable for the chart/table view.
info Information
- By default, the page shows data for the current calendar month.
- Usage data is available starting from July 25, 2025.
- All metrics are tracked based on your workspace's configured timezone.
Step 2: View and Interpret the Trends
After you've filtered your data, use the controls to customize your chart/table view. You can use these controls to explore any metric:
- Metric Selection: Select a relevant category (Events or MTUs)
- Granularity: View data aggregated Monthly or Quarterly.
- Chart and Table View: Switch between a line chart for quick visual analysis and a table for exact numbers.
For example, to see the trend of all custom events you've tracked over the last 3 months, perform the following steps:
- In the Data section, in the category drop-down list, select the metric you want to view.
Note: The Events category is selected by default. - Set the granularity to Monthly or Quarterly (as needed).
Note: The Monthly granularity is selected by default. - Select the chart or table icons to switch between a visual graph and a detailed data table.
Note: The Chart view is selected by default.
The display shows the total count of different metrics in your selected timeframe:
Step 3: Export and Download Your Data
You can export your analysis for reporting and record-keeping.
- In the chart view, click Export Chart to download the graph as a PNG file.
- In the table view, click Download Table to download the raw data as a CSV file.
Monitor and Create Usage Alerts
You can monitor your MoEngage services by creating custom alerts. This allows you to stay proactively aware of your usage trends and receive notifications when they exceed a defined limit, helping you avoid unexpected overages. To create an alert, perform the following steps:
- Click + Create alert in the upper-right corner.
- In the drop-down list, select the metric you want to set an alert for. For example, select Customer User Actions (Events).
A dialog box for that specific metric appears. - Under Alert criteria, type the threshold value in the Above box.
- In the Send alerts to* box, type the email IDs.
The email address will be notified based on the threshold values.
Click Save.
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Information
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FAQs
MoEngage calculates Monthly Tracked Users (MTUs) using the App/Site Opened event by summing the mobile MTUs and web MTUs from the previous month.
- Mobile MTUs are the number of users who open the app on an Android or iOS device at least once a month.
- Web MTUs are the number of users who open the website at least once a month.
Note: A user's activity is counted twice if they use both a mobile and a web device. The number of activities can be 1 or 1,000.
The FUP is determined by setting a monthly limit on the number of events an account can generate. This limit is calculated by multiplying the MTUs by the authorized number of events per user per month.
If an account exceeds this limit, the MTUs are recalculated by dividing the total number of events by the approved number of events per user per month. For example, if your contract grants you an FUP of 100 and your account records a total of 12,000 events in a month, the billable MTUs will be recalculated as 12,000/100 = 120. This ensures the account stays within its authorized limit.
A billing cycle is the interval of time between two consecutive billing statements. This represents the timeframe during which MoEngage bills you for your usage of MoEngage services on a recurring basis. The length of a billing cycle can vary depending on your subscription and contract. Contact your admin or dedicated customer success manager (CSM) to know your billing cycle.
The Key Metrics Monthly Active Users (MAU) shows the MAU count based on the last 30 days. In contrast, Billing MTUs are calculated based on the actual number of days in the month, varying between 28, 29, 30, or 31, depending on the calendar month or leap year.
The MTU data provided by MoEngage for the billing may not match the segmentation data because:
- MoEngage calculates the billing for every account on the first day of every month. When a user merge occurs after the billing calculation, re-running the query on segmentation may show a decrease in the user count.
- Sometimes, events received by the MoEngage server may not be processed immediately. When such instances occur after the billing calculation, re-running the query on segmentation may show an increase in the user count.
- MAUs (Monthly Active Users) represent the number of unique users who interacted with your app. MoEngage uses the App/Site Opened event to calculate MAUs. This event is tracked by default as soon as a user opens an app or website.
- MTUs (Monthly Tracked Users) are equivalent to each unique end-user profile that performs at least one event in a single calendar month. MoEngage counts each user only once per month, regardless of how many events they perform.