Overview
Recommendations are a group of related products often sold or marketed together. They are common in e-commerce, retail, and digital platforms. They help users by:
- Ease of discovery: They can quickly find related products within a set, simplifying navigation in large catalogs.
- Simplified decision-making: Offer curated options, making it easier for them to choose products that meet their needs.
- Enhanced user experience: Bundling related items into sets reduces the time spent searching for complementary products.
Personalized recommendations tailor the selection of products based on user preferences or purchase history, benefiting them by:
- Relevant recommendations: They see products that better match their needs.
- Increased satisfaction: Personalized sets align with their interests, improving engagement.
- Better value: They receive tailored discounts or bundles, enhancing the perceived value.
- Efficient cross-selling: Suggests complementary products, encouraging additional purchases.
Channels That Support Personalization Recommendations
Channel | Supports Personalization? |
---|---|
Push | Yes |
Yes | |
SMS | Yes |
In-app Messaging | Yes |
On-site Messaging | Yes |
Cards | Yes |
Connector | Yes |
Yes | |
Facebook Audience | No |
Google Ads Audience | No |
Use Recommendations in Campaigns
You can personalize recommendations while creating the campaign in two ways:
- While creating content, on the Custom HTML Editor tab, hover over the required template and then click Choose to open the editor.
- In the Template Editor section, type @.
- On the Personalization dialog box, click the Data personalization tab.
- In the Select Attribute list, click the required set under Product sets and click Done.
- In the Template Editor section, type @ to select the required product set and write the Jinja code to fetch the list of product set attributes and send the product set in the communication based on user preferences.
- Click Preview.
- While creating content, on the Drag and drop editor tab, hover over the required template and then click Choose to open the editor.
- In the template editor section, on the ROWS tab, click Product Sets in the list.
- On the ADD PRODUCT SET ROW dialog box, in Select product set list, click the defined product set and click Create.
- Expand the Row layout accordion and click the required row layout.
- Expand the Product Block Layout accordion and click the required product block layout.
- Expand the Information Mapper accordion and define the information mapper.
- Click Create.
- Drag and drop the defined product sets on the template.
- Select Preview.
Personalize Campaigns with Recommendations
You can personalize campaigns using predefined catalogs and product sets. For more information, refer to the following articles: