An app's support for multiple locales is critical for localization, user engagement, market expansion, and regulatory compliance. Therefore, MoEngage's On-site campaign allows you to combine deeper behavioral segments with localization in the following ways:
- Target users in different languages with the same message within a single campaign.
- Target users in different geographies with different messages in a single campaign.
- Target different age groups or genders with various messages in a single campaign.
You can add up to 256 locales for your account and 21 locales for your campaign (one of the twenty-one locales would be the default locale).
For more information about adding locales to an account, refer to Localize campaign message.
Using Locales is a two-step process:
Step 1: Adding New Locales to the MoEngage Database
Step 2: Adding Locales to On-site Campaign
Adding New Locales to the MoEngage Database
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Info Select any Drag & drop template to view and use Locales. |
To add a new locale, do the following:
- In the second step of content creation of the On-site campaign, click
.
- Click + New locale from the dropdown.
- The Add new locale pop-up opens with the following options:
Field Description Locale name Type or paste the name of the locale you want to add to the MoEngage database. User property Select the desired user property from the attribute drop-down. Filter Click +Filter and provide the filter value to create the locale. For more information, refer to Create Segments.
Exclude users Click Exclude Users to exclude the users from the campaign. For more information, refer to Preference Management.
- Click Add to confirm adding the new locale to the MoEngage database.
OR
Click Cancel to not include the locale for the campaign.This will add the locale created to the list of locales available in the dropdown.
Adding Locales to On-site Campaign
Once the locales are added to the MoEngage Database, you need to add them to your campaign while creating and testing one.
To add locales to an On-site campaign, follow the steps below:
- In the second step of campaign creation, click
.
- Select the locales you wish to add to the On-site Campaign in the locale selector dropdown.
- Click Add.
The Choose content for new added locales window is displayed. Here you can choose to have different content for different locales or copy from the default locale as required. - Choose one of the following in the drop-down Choose locale content from:
-
Create new content
This option will add the locale to your campaign and let you create its content. -
Copy from locale Default
This option will add the locale and copy the content of the default locale to it.
-
Create new content
- Click Done to add the new locale to the campaign.
OR
Click Cancel to not include the locale for the campaign.
Point to Remember:
You can individually test the locales on the selected variation while creating the campaign as shown below: