June 2024

Merlin AI for In-App and On-Site Messages

Merlin AI assists customers in creating engaging marketing campaigns without the manual effort of research, analysis, and content refinement. The tool is designed to understand the business context, brand tone and style, and target audience to deliver relevant content that drives user engagement. Truly, the feature is designed to make every marketer a hero!

What Makes It Special?

Context-Aware: Merlin AI understands the audience, tailoring high-quality written content for marketing campaigns that resonate.
Instills Emotions: Emotionally engaging content can effectively capture the audience's attention and drive conversions. Marketers can generate or experiment with messages in different tones.
LLM-inspired creativity: The messages can be customized based on the campaign use case, target audience, and exploration with different messaging styles.
Easy-to-use prompt builder: Marketers don’t have to engineer prompts because we have taken care of that for them. All they need to provide is context filters/inputs.
Keyword analysis: We use hero keywords from Push channels to power keyword suggestions for Merlin AI in Inbound channels.

For more information, refer to Generate In-app Messages with Merlin AI and Generate On-site Messages with Merlin AI.

Sync WhatsApp Templates from Vendors to MoEngage

MoEngage enables you to sync templates from configured partners to the MoEngage platform. Syncing templates retrieves updated templates automatically from the partner portals since the last update. You can sync templates from Gupshup currently, which might take up to 15 minutes to complete.

What Makes It Special?

Experience zero duplication: You will save effort and precious time by no longer needing to recreate the same templates on our platform.
Deliver with precision: Reduced errors due to automatic synchronization ensures all templates are accurate, leading to flawless message delivery.
Monitor with ease: You can track template statuses in real time right on the MoEngage portal.

For more information, refer to WhatsApp Templates.

Added More Frequencies to Limit User Entry to Flows

You can now specify user entry frequency in the granularity of days, weeks, and months, with the existing option of an annual limit.

How Is This Helpful?

Eliminates user fatigue: Control the number of exposures a user has to your flows to prevent user burnout and increase the efficiency of your marketing efforts.
Optimal resource allocation: Optimize the allocation of resources for flows, promoting a more effective use of the marketing budget.
Precision targeting: Frequency of day, week, and month options allow for more precise targeting, adapting to user consumption habits and maximizing the chances of your marketing messages being seen, thereby resulting in enhanced user engagement.

For more information, refer to Create a Flow.

Push Opt-In Events Enabled for All

With Android 13 changing how notification permissions work, MoEngage has been adding features to improve and track Android Push Reachability. We added the following in this release:

Subscribed to Push: This event is triggered when a user accepts the push permission for a device via the Opt-in prompt or turns it on via settings.
Unsubscribed to Push: This event is triggered when a user blocks push permission for a device via the Opt-in prompt or turns it off via settings.

Who Is It Applicable To?

This was enabled for a few workspaces (DBs) until now as an exception/add-on. As of May 28, 2024, it is now enabled by default for all customers.

This event is currently available for Android only; it will soon be released for iOS and Web. These events have a platform attribute, which you can use to segregate them by platform.

For more information, refer to Android Push Permission and Reachability.

Error Details in the Inform API Response

MoEngage added error details to the Inform API responses. These details help developers to:

Get error messages directly as part of API responses instead of checking them on the MoEngage dashboard.
Isolate and fix errors quickly because they can categorize errors based on status codes, which are unique to each error.

For more information, refer to Inform API.

Warehouse Segment

Warehouse segment allows you to create segments on MoEngage based on data from your data warehouse.
With the Warehouse Segment, you can easily access and utilize your warehouse data without copying or moving it to MoEngage, simplifying your workflow and enabling timely engagement.

How Is This Helpful?

No Syncing Hassles: The warehouse segment eliminates the need for any complex data syncing to MoEngage.
Instant Audiences: The warehouse segment enables instant access to warehouse data, eliminating data availability delays. You can generate audience segments on the fly by storing their SQL definition in MoE and processing the segment at campaign run-time.
Privacy and Compliance: With data securely retained within the warehouse and accessed directly, the Warehouse segment addresses concerns regarding data security and regulatory compliance.
Zero Dependencies: With the warehouse segment, marketers can create audience segments directly from warehouse data without relying on engineering teams to set up and maintain ETL pipelines for data availability.
Cost Efficiency: The warehouse segment eliminates the need for additional ETL tools to set up recurring data transfer pipelines, thereby reducing overhead costs associated with data syncing and eliminating the resources required to manage them.

For more information, refer to Warehouse Segments.

Rearrange Elements on the Webpage

MoEngage enhanced the Personalize Editor with a new feature, Rearrange element, that will significantly enhance the visitors’ experience on our website. This feature empowers you to tailor your browsing experience and create a highly personalized layout that aligns with your preferences and needs.

For more information, refer to Rearrange Element.

Personalize Anti-Flicker Enhancement

In response to the delay in page load time, we have implemented the latest updates to our anti-flicker snippet. This updated snippet tackles the issue of page load times while retaining the functionality to hide the visibility of only those elements that have been personalized.
You will now experience smoother page transitions and faster loading times, all while ensuring that personalized changes are properly displayed.

For more information, refer to Flicker Management.