Overview
A Fair Usage Policy (FUP) is a set of guidelines and rules implemented to ensure all customers have equal and non-discriminatory access to MoEngage resources.
It helps in the following ways:
- Secures your workspace from unregulated external data tracking, which might increase your user count and overall integrity of data tracking.
- Ensures the fair allocation of MoEngage resources among all its customers. It ensures that large data ingestion caused by improper integration from a limited number of customers does not negatively impact data tracking for other customers.
MoEngage proactively identifies instances of FUP violations and blocks end-user level data tracking. As a marketer, you can still find these users in your workspace and send campaigns to them.
How Does the Fair Usage Policy Work?
MoEngage has configured the data request limit above which the FUP is violated by analyzing the recent trends in the data tracked using the SDK, and hence, these FUP limits are rarely breached.
Whenever an end-user breaches the maximum number of data requests allowed, MoEngage temporarily blocks the data tracking of the user for a specific time limit. The duration of the temporary block depends on the time interval and the number of data requests received in that interval. However, despite the temporary block, if a user continues to breach the FUP limit two more times consecutively, the data tracking of that user is permanently blocked. For more information, refer to Fair Usage Policy Limits and Actions.
Fair Usage Policy Limits and Actions
The following table showcases the FUP limits and actions taken if the limit is breached for a given end user.
| Time Interval | Maximum Number of Data Requests Allowed in the Specified Time Interval | Action Taken If the Maximum Data Request Limit Is Breached |
|---|---|---|
| 1 minute | 100 | Blocks the tracked data of that user for the next 1 hour. |
| 5 minutes | 300 | Blocks the tracked data of that user for the next 1 hour. |
| 1 hour | 500 | Blocks the tracked data of that user for the next 24 hours. |
| 1 day | 1000 | Blocks the tracked data of that user for the next 24 hours. |
| warning |
Warning For any of the above time intervals, the limit breach can occur a maximum of three consecutive times before a permanent block is imposed. If a permanent block is imposed, that user's data tracking is permanently blocked. |
FAQ
No, it is not configurable.
FUP is evaluated at the user level and not at the device level.