Introducing the New MoEngage Navigation Experience

We are excited to announce a major revamp of MoEngage’s navigation, designed to make your workflow smoother, faster, and more intuitive than ever before. This complete redesign helps you find what you need more easily and accomplish tasks in significantly fewer clicks.

Key Improvements

• Fewer clicks, more action: The new design significantly reduces the number of clicks required for common tasks, letting you accomplish more in less time.
• Smarter organization: Based on an improved information architecture, we've logically regrouped related menu items. For example, hover over Segment to find all audience-related actions consolidated in one place.
• Enhanced discoverability: The improved structure and cleaner visual layout make it easier to find the features you need and help you discover new capabilities to explore MoEngage’s full potential.

We are confident you will enjoy the new streamlined design. However, you can easily switch between the new and classic navigation experiences, allowing you to adapt at your own pace.

A Quick Tour of the New Design

• A Sleek, Collapsible Sidebar: The new sidebar can be collapsed into a compact, icon-only bar to save screen space and allow you to focus more on your work.
• Hover-Activated Menus: Simply hover your mouse over a primary icon (like Analyze or Engage) to instantly open a secondary panel with all its contents, giving you access to what you need without a single click.
• Organized menu groups: The new menu groups related actions for a more organized workflow. For example:
  • Hover over the Dashboards menu item to find a direct shortcut to + New Dashboard.
  • Hover over the Segment menu item to find all audience-related actions consolidated in one place, including direct shortcuts to + New Segment and + New User Import.
• The Global "Create New" Button: The Create New button at the top of the sidebar is your central starting point for building campaigns, flows, segments, or dashboards from anywhere in the platform.

Experience the new navigation to streamline your work.

Introducing Push Campaign API for Full Lifecycle Automation

MoEngage has launched a powerful Push Campaign API, giving you complete programmatic control over the Push campaign lifecycle for streamlined, scalable campaign management.

With this API, you can:

• Create, edit, search, test, and activate Push campaigns programmatically.
• Trigger hyper-personalized notifications in real time using your CRM or CDP.
• Automate recurring content delivery directly from your CMS.
• Run large-scale A/B tests and sync results with internal systems for rapid optimization.

This API unlocks advanced automation and personalization capabilities, helping you scale efficiently and boost campaign performance.

For more information, refer to the following articles:

• Create Campaigns
• Update Campaigns
• Get Campaign
• Change Campaign Status
• Test Campaign
• Get Child Campaigns of Periodic and Triggered Campaigns

Usage Tracking

MoEngage introduces Usage Tracking, which provides you with real-time visibility into your monthly consumption metrics. This enhancement brings greater transparency, empowers better management of MoEngage usage, and lays the groundwork for automated invoice generation. For more information, refer to Usage Details.

Generate Description for Custom Events and Attributes Using Merlin AI

Merlin AI now automatically generates descriptions for custom events and attributes within your workspace.

This feature provides clear, contextual explanations for custom attributes directly within the user interface. This assists you in accurately identifying and selecting the correct attributes during segmentation, analysis, and campaign creation.

Key Highlights

• Automatic Description Generation: Merlin AI analyzes the readable name and data type of your custom attributes to generate a descriptive summary. However, this does not affect standard, system-level attributes provided by MoEngage.
• Display on the UI: The generated descriptions appear in the attribute selection drop-down lists in several key areas:
  • Segment filters in the Segmentation module.
  • The Filter users section in MoEngage Analytics.
  • The Target audience section during campaign creation.

For more information, refer to Merlin AI Event and Attribute Descriptions.

Support for Business Events in Flows

MoEngage now supports Business Events in Flows. This lets you start automated multi-step user journeys instantly when real-time business actions occur, such as a product restock or a price drop. You can then use the event's data to personalize the entire flow.

For more information, refer to Business Event Triggered Campaigns.

iOS Broadcast Live Activities 

MoEngage now supports Broadcast Live Activities for iOS, enabling brands to deliver real-time updates directly to users’ Lock Screens and Dynamic Island on supported devices.

With this feature, you can:

• Display real-time updates such as order status, trip details, and live scores.
• Improve user engagement with glanceable, always-visible information.
• Customize the appearance of Live Activities to match your brand.
• Send secure, real-time updates using Live Activity tokens and MoEngage APIs.

For more information, refer to the following articles:

• Broadcast Live Activities for iOS Push Campaigns
• Broadcast Live Activity Developer Guide
• API documents

Support for Expo Framework for React Native

MoEngage now offers seamless support for the Expo framework, enabling developers to integrate our Mobile SDK into React Native apps with greater speed and simplicity.

With this update, you can:

• Initialize the SDK using a new file-based setup with no more complex manual configurations.
• Use the MoEngage SDK Config Builder to generate your configuration file instantly.
• Accelerate setup time and minimize integration errors.

This streamlined approach enhances the developer experience, allowing you to focus on building great apps.

For more information, refer to our Expo Developer Guide.

Chrome's New Spam Filter for Web Push

Google Chrome on Android now includes a spam filter that may impact the visibility of your web push notifications.

Here’s what you need to know:

• Suspicious notifications are hidden behind a "Possible spam" prompt.
• Impressions are still counted even if the message is flagged as potentially affecting CTR accuracy.
• No alerts are sent when a message is flagged.

To reduce risk:

• Use the “Test Push” feature to preview notifications on Android devices.
• Avoid using high-urgency or misleading language.
• Do not mimic system alerts.

For best practices and examples, refer to Google Chrome Spam Filter for Web Push Notifications on Android.

Integration Validation

The Integration Validation feature simplifies the integration of the MoEngage Android SDK by providing a dashboard interface to validate feature implementations.

This feature empowers developers and marketers to independently test and validate SDK implementations, ensuring accuracy and reducing reliance on support teams. Minimizing errors and streamlining the integration process enables seamless marketing communication and enhances user engagement.

Integration Validation helps you:

• Test Android SDK features directly from the dashboard.
• Identify and resolve configuration issues, such as missing critical settings for push notifications.
• Improve the accuracy of implementations for better results.

For more information, refer to Integration Validation.

Native JSON Imports

MoEngage has now introduced native JSON imports for S3 and SFTP. You can select "JSON" as your file type to import complex, newline-delimited JSON data and map primitive keys or entire objects directly to MoEngage attributes.

For more information, refer to Overview - Imports, S3 Imports, and SFTP Imports.