Testing for In-App Campaigns

Say goodbye to figuring out why your campaign is not showing up as expected. MoEngage has enhanced the In-app campaign testing process to provide actionable feedback and specific error logs directly on your dashboard. This helps you test the entire campaign flow before publishing the campaign.

For more information, refer to Test your In-App Campaign.

Key Metrics Dashboard 3.0

In a world where data is king, Key Metrics Dashboard 3.0 places MoEngage at the forefront of the industry. The new dashboard helps pioneer insights-led engagement, making it easier than ever to turn data into action.

Here’s why this is a big deal:

• Efficiency Boost: You can now spend less time wrangling data and more time creating impactful campaigns.
• Actionable Strategies: With insights at your fingertips, you can pivot your strategies in real time to maximize impact and drive engagement.
• Competitive Edge: By understanding and reacting to user behavior in real-time, you can stay ahead of the competition and deliver exceptional customer experiences.

For more information, refer to Key Metrics (New Version).

Introducing the "Workspace" Construct on the MoEngage Dashboard

In this release, MoEngage announced an important update to the MoEngage dashboard. To enhance user understanding and better represent your projects' nature, we have replaced the term App with Workspace.

Why Is the Term "Workspace"?

The term Workspace provides a more comprehensive understanding of the functionalities and capabilities within this section. It encapsulates the application and all related activities, such as customer segmentation, campaign execution, data analysis, and more. It signifies a more inclusive space where a multifaceted spectrum of work gets done.

Above all, the language change to Workspace better aligns with our aim of making the MoEngage dashboard an intuitive and user-centric platform. We believe this change will better represent the collaborative environment within the platform, making it easier for all stakeholders to discuss, plan, and execute their strategies.

A few Key Areas where we have changed the construct:

• Add App -> Add Workspace for new workspace creation
• General Settings: App ID -> Workspace ID
• API Settings: App ID -> Workspace ID

Notification Sent, Notification Dropped, and Notification Failed Events for Push Notifications

You can now generate user-level events to visualize the end-to-end notification delivery funnel via these new events.

• Notification Sent (Android or Web): This event is generated for all users who successfully attempted to be sent and accepted by the sending service.
• Notification Dropped: This event is generated for users when they are not meant to be attempted for a campaign because of reachability or campaign control reasons.
• Notification Failed (Android, iOS, and Web): This event is generated for users when an attempt fails because of content or sending service-level reasons.

We also have added some additional attributes to help you manage this data:

• Reason Group: Broad category of the reason to drop/fail for quick filtering (reachability, campaign control, campaign content, Sending failure)
• Reason: Exact reason for drop/fail (no device, no active device token, frequency capping (FC), do not disturb (DND), minimum delay, not registered, client connection error, and so on)
• Service: FCM, APNS, Mozilla Firefox, Google Chrome, Safari, Microsoft Edge, HMS.

For more details on Reason Group and Reasons, refer to Push Analytics and Info.

Catalog Update Alerts

The catalog update alert system meticulously tracks catalog updates, instantly updating marketers about the status of updates.

Whenever a feed file is successfully processed, the system sends an email indicating the completion of the process. Importantly, it includes detailed statistics of processing results.

In case of any processing failure, the alert system provides error messages. These messages are important because they explain what went wrong during the file processing, thereby providing insight to help rectify the issue.

Note: From now on, when you create a new catalog, your email address will be automatically subscribed to catalog update alerts. To modify the subscription preferences, visit the Manage alerts section at the top of the catalog page.

For more information, refer to Catalogs.

Search Items

The catalog is now equipped with search functionality to assist you in finding a particular item across all millions of items in your catalog.
With this release, we also introduced an Items tab in the UI that contains a comprehensive list of items across all the feeds.

For more information, refer to Catalogs.

Changes in Sending Speed with Private Key Configuration

MoEngage changed the maximum throttle speed for Push notifications to 500,000 RPM to ensure a single campaign does not breach the project limit. However, they may still see drops because of parallel campaigns.

For more information, refer to FCM Authentication.

Push Reachability Dashboard

Reachability is the measure of whether or not a user can be reached through a channel of your choice. The Reachability Dashboard at MoEngage shows you the reachability trends of all users who opted in to receive your Push notifications and those who did not.

The Push Reachability Dashboard provides a snapshot of your push campaign’s performance across four KPIs:

• Push eligible users
• Push reachable users
• Opted-in users
• Opted-out users

Why Does This Matter?

With Android 13 rolling out, understanding the nuances of user opt-ins has never been more crucial. Our dashboard not only simplifies these metrics but also turns them into actionable insights that can drive your strategy forward.

For more information, refer to Push Reachability Dashboard.

Save Templates as Presets

Frustrated with creating and saving enumerable draft templates, as well as the limitation of not being able to switch between editors once one has been chosen?

To address these issues, MoEngage has enhanced your OSM experience in the following ways:

• We've created a new UI for the listing page where all the templates are available in one place.
• You don't need to save drafts anymore. You can now directly save templates in your dashboard!

For more information, refer to Saving Customized Templates for OSM.