Coupon Provisioning System for Single-Use Coupon Codes

Single-use coupon codes are unique coupons distributed to individual users/customers as part of a marketing strategy that ensures that no two users receive the same coupon. Traditionally, marketing campaigns predominantly relied on generic coupon codes accessible to all customers. However, such campaigns fell short of delivering a personalized experience and were frequently prone to misuse and fraud.

MoEngage allows marketers to easily import coupons and distribute them to users while managing usage reports for audits and debugging. Additionally, it offers proactive monitoring and alerting on coupon availability and expiry.

MoEngage also offers APIs for managing coupons that can be seamlessly integrated, reducing the need for manual intervention. You can use these APIs to add, manage, or audit coupons from your internal systems to MoEngage.

For more information, refer to Coupons and Coupon APIs.

Data Management Dashboard

The revamped UI of the Data Management dashboard of MoEngage now displays the count of auto-blocked events and user attributes. The following are the key features of the Data Management dashboard:

• Clear visibility of unique events and unique user attributes tracked for your MoEngage account out of the total allowed quota of events and user attributes.
• Displays the count of auto-blocked events and user attributes automatically blocked due to a limit breach.
• Displays the volume of users and events processed through MoEngage.
• Displays the top 10 events based on volume.

For more information, refer to Overview - Data Management.

API Key Dashboard

API keys are typically used as an authentication or authorization mechanism. They are unique identifiers associated with a user or an application with access to API resources. The API Key dashboard now supports multiple keys for Data, Segmentation, and Push APIs with added support for access control. The support for multi-API keys fulfills the following use cases:

• Generate a new key while the existing key is still available.
• Use different keys for different teams.

For more information, refer to the API Key Dashboard.

Campaign Versioning

Campaign versioning simplifies campaign iteration, enabling marketers to optimize campaigns without disrupting workflows. This feature allows you to modify active campaigns effortlessly, ensuring continuous improvement and performance optimization.

Campaign versioning allows you to:

• Edit any component of active campaigns (Periodic and Triggered) and publish new versions seamlessly.
• Automatically retire older versions upon publishing a new version, ensuring updated audiences and conversion goals are targeted in subsequent instances.
• View individual and All Version campaign stats to track performance over time.
• Access versioning history to review changes and identify contributors for enhanced accountability.

For more information, refer to Campaign Versioning.

Connected Apps

MoEngage aims for seamless integrations and data flow. To achieve this, MoEngage has introduced a user-friendly, low-code platform called Connected Apps. This platform is designed to effortlessly integrate diverse data sources and channels, ensuring a hassle-free experience for you.

Connected Source is a generic platform designed to support any partner app, which eradicates data silos and empowers you to unify critical information from various sources like customer data platforms (CDP), analytics tools, loyalty programs, and even in-house data lakes into MoEngage.

Using Connected Sources, you can easily map your data from various sources directly into the MoEngage platform. You can integrate your CRM, mobile wallets, or lead generation forms without complex integrations. Connected Sources allow you to combine different data sources effortlessly and leverage their potential in MoEngage.

For more information, refer to Connected Apps.

Widget Library for Custom Templates

MoEngage Introduced a Widget Library to save and reuse your custom widgets. Now, you can set up and reuse widgets for personalized experiences without relying on developers or customer success managers.

Advantages:

• The Widget Library reduces the time and effort required to design new widgets from scratch.
• With saved templates, you can maintain consistent design and messaging across multiple touchpoints on your websites.
• You can control the appearance of their websites, reducing the dependence on developers for personalization changes.
• Templates ensure that the brand’s aesthetics and messaging remain consistent throughout different campaigns and web pages.
• You can experiment with different templates to check your engagement and conversion ability.

For more information, refer to Personalize Editor Capabilities.

MoEngage and Salesforce Bi-Directional Real-Time Integration

MoEngage provides a seamless bi-directional data integration with Salesforce or SFDC. This integration helps you unify marketing and sales efforts by giving deeper insights into which campaigns increase the deal conversion rate. With this integration, you can:

• Create or update Salesforce contacts, leads, opportunities, custom objects, or any other Salesforce object in MoEngage as users or events.
• Send MoEngage campaign interaction data back to Salesforce as activities, events, or any custom salesforce object via MoEngage Streams.

For more information, refer here.

Enhancement in Warehouse Segment

This enhancement in warehouse segments accelerates the segment creation process by running queries on your data warehouse from MoEngage.

Now, running a query from MoEngage:

• Provides a list of recent warehouse queries with query metrics such as runtime, data scanned, and the number of rows of data returned by a specific query. These metrics can help optimize the queries' performance.
• Allows you, upon a successful query, to expand the row from the Query results section to check and download the sample results of each query.
• Previews sample rows from any table listed in the schema section.
• Allows the following query actions: insert in SQL editor, copy query, run a query, and download results.

For more information, refer to Warehouse Segments.

Notification Behavior in Private Space and Hidden Mode

The Private Space and Hidden Mode features empower users with enhanced privacy and control over their digital interactions. These features ensure secure and discreet communication by offering spaces that are either protected or concealed, providing a seamless yet secure user experience.

Private Space allows users to:

• Create a secure environment for storing sensitive information.
• Enable password or authentication-based access for added security.
• Protect personal or business data from unauthorized access.

Hidden Mode offers:

• An option to conceal specific apps or data from the main interface.
• Improved privacy by keeping certain content invisible to others.
• A streamlined user experience without compromising confidentiality.

For more information, refer to Notification behavior in Private Space and Hidden Mode.