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Why Is There a Mismatch in Sent and Delivery Metrics Between Gupshup and MoEngage?

Problem

There is a discrepancy in the Sent and Delivered metrics when comparing the data from Gupshup and MoEngage.

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Explanation

The difference in statistics between MoEngage and Gupshup could be due to the following reasons:

  • MoEngage is not receiving callbacks from Gupshup.
  • MoEngage shows statistics based on campaigns, while Gupshup shows statistics based on templates.

Solution

  • Ensure the callback URL is properly set up on the Gupshup platform to receive delivery callbacks on MoEngage's end.
    For more instructions, follow the Gupshup-Partner Integration document.
  • To verify the accuracy of the data, download SMS or WhatsApp reports from the MoEngage dashboard and include the template ID as an additional column.
  • Compare the statistics provided by Gupshup with the downloaded report from MoEngage using the template ID field.

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