Personalizing content in Webpage

You can personalize the content using User Attributes, User Events, Product Sets, Content APIs, and Content Blocks.

For more information, refer to

Steps to personalize content:

  1. In the editor, select the content block that you want to personalize.
  2. You can personalize your text by pressing @ anywhere within the text area as shown below. 
    WebP Personalize Content.gif
  3. Select either Data personalization or Content blocks.
  4. Click the Data personalization tab, and from the drop-down, select one of the following
    • User Attribute
      • Select one of the following as an alternate (Fallback) to the personalization:

        1. No Fallback
          Choose the option for personalized content. The option results in no alternates when the personalization does not work.
        2. Do not send Web Personalization
          Choose the option where if the personalization does not work, Personalized experiences are not delivered.
        3. Replace Text
          Type or paste the text used when the personalization does not work.
    • Content API
      • Modify the values of the parameters of the Content API.
    • Content Block
      • Select the content block to be inserted
      • You can optionally choose to Insert only the content of the content block.
        info

        When the option is selected

        • Only the content is inserted
        • The content is disconnected from the content block
        • Any content update in the content block is not reflected in the inserted content.
  5. Click Done.

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Note

Ensure that custom attributes do not have the same names as MoEngage's standard attributes. If a custom attribute and a standard attribute having the same name are used for personalization, it could result in incorrect personalization.

 

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