You can personalize the content using User Attributes, User Events, Product Sets, Content APIs, and Content Blocks.
For more information, refer to
- MoEngage Templating Language (JINJA)
- Derived Events & Attributes
- Catalogs
- Content APIs
- Content Block
- Auxiliary Data
Steps to personalize content:
- In the editor, select the content block that you want to personalize.
- You can personalize your text by pressing @ anywhere within the text area as shown below.
- Select either Data personalization or Content blocks.
- Click the Data personalization tab, and from the drop-down, select one of the following
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User Attribute
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Select one of the following as an alternate (Fallback) to the personalization:
- No Fallback
Choose the option for personalized content. The option results in no alternates when the personalization does not work. - Do not send Web Personalization
Choose the option where if the personalization does not work, Personalized experiences are not delivered. - Replace Text
Type or paste the text used when the personalization does not work.
- No Fallback
-
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Content API
- Modify the values of the parameters of the Content API.
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Content Block
- Select the content block to be inserted
- You can optionally choose to Insert only the content of the content block.
info When the option is selected
- Only the content is inserted
- The content is disconnected from the content block
- Any content update in the content block is not reflected in the inserted content.
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User Attribute
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Click Done.
info |
Note Ensure that custom attributes do not have the same names as MoEngage's standard attributes. If a custom attribute and a standard attribute having the same name are used for personalization, it could result in incorrect personalization. |