Accessibility

MoEngage has introduced new capabilities to help you create digitally accessible marketing campaigns. These features are designed to ensure your campaigns are usable by people with disabilities, aligning with best practices and upcoming regulations like the European Accessibility Act (EAA). You can create accessible campaigns across multiple channels, including Push, In-App Messaging, Email, On-Site Messaging, and Cards.

For more information, refer here.

Merlin AI Jinja Assistant

MoEngage has now introduced the Merlin AI Jinja Assistant, a powerful tool designed to help you create dynamic content snippets effortlessly using natural language. This assistant converts your structured prompts into ready-to-use Jinja code, streamlining your personalization workflow. For more information, refer here.

OAuth2 Authentication

MoEngage has introduced OAuth2 authentication for Connected Channels, providing a secure and standardized protocol for seamless connectivity to a broader integration universe. This enhancement eliminates manual token handling and sensitive credential sharing, empowering customers to connect with a vast array of new platforms. For more information, refer here.

Connected Channels

MoEngage has now introduced Connected Channels with the introduction of OAuth2 authentication, enabling seamless and secure connections to the Ad platforms. This enhancement provides increased security and broader integration possibilities, launching with new direct integrations for Pinterest Ads, Snapchat Ads, Criteo Ads, and TikTok. Leverage these capabilities to sync your valuable user segments, boosting engagement, driving conversions, and optimizing ad spending across these key advertising channels. For more information, refer here.

Merlin AI Designer v2.0

MoEngage has introduced Merlin AI Designer v2.0, a significant upgrade to your creative workflow for generating stunning, campaign-ready banners. This feature is designed to deliver flawless text-first visuals and enable designs for your brand's product images. You can leverage these enhanced capabilities to create impactful visual content for your various marketing campaigns. For more information, refer here.

Campaign Audience Limit 

MoEngage now supports Campaign Audience Limits, enabling marketers to control campaign reach based on real-time engagement outcomes.

With this feature, you can:

• Define maximum limits for key campaign events such as Sent, Impressions, Opens, Delivered, and Conversions.
• Automatically pause campaigns once a desired threshold is met, ensuring smarter, outcome-driven control.
• Choose from Total Limit, Daily Limit, and Instance Limit options for flexible audience management.

Key benefits:

• Optimize ROI and prevent overspending by tying spend to actual outcomes.
• Control offer redemptions and contest entries with precision.
• Manage access to exclusive content and limited promotions.
• Optimize campaigns based on real engagement, not just volume.

For more information, refer here.

iOS Broadcast Live Activities 

MoEngage now supports Broadcast Live Activities for iOS, enabling brands to deliver real-time updates directly to users’ Lock Screens and Dynamic Island on supported devices.

With this feature, you can:

• Display real-time updates such as order status, trip details, and live scores.
• Improve user engagement with glanceable, always-visible information.
• Customize the appearance of Live Activities to match your brand.
• Send secure, real-time updates using Live Activity tokens and MoEngage APIs.

For more information, refer to the following articles:

• Broadcast Live Activities for iOS Push Campaigns
• Broadcast Live Activity Developer Guide
• API documents

WhatsApp Lead Management

MoEngage now introduces WhatsApp Lead Management, a new feature that empowers you to automatically capture new leads and comprehensively track all incoming WhatsApp messages directly within MoEngage.

Key benefits include:

• Automatically generate user profiles for new contacts who initiate conversations via WhatsApp.
• Gain a complete view of all incoming customer messages, not just campaign-related replies.
•  Leverage a full history of customer interactions to better understand and engage your users.

For more information, refer to Configure WhatsApp.

WhatsApp Template Sync

The WhatsApp template sync feature is now available for Karix also. For more information, refer to WhatsApp Templates.

Self-Service for Email Onboarding

MoEngage now introduces the Self-Service for Email Onboarding, a streamlined process for setting up the necessary infrastructure and configurations to send emails directly through the MoEngage platform. This includes crucial steps like setting up email servers and ensuring domain authentication, all designed to enhance deliverability and comply with the latest guidelines from major mailbox providers such as Google, Yahoo, and Microsoft. For more information, refer to Self-Service for Email Onboarding.