User merging in MoEngage Analytics consolidates activity across different devices or sessions (anonymous vs. logged-in) under a single, unified user profile specifically for analytics reporting. This ensures more accurate user counts and Behavior Analysis within MoEngage Analytics.
MoEngage enables you to have a single user ID for each of your users, even if they are using different devices. When a user visits your website or app, MoEngage merges the anonymous user profile with the registered user profile after they log in to the system. For more information on user merging, refer to User Merging.
Perform the following steps to enable user merging:
- On the left navigation menu in the MoEngage dashboard, go to Settings > Analytics > User merging.
- On the User merging page, turn the Analytics user merging toggle on.
| info |
Information Segmentation features in MoEngage have their own user merging logic. If Analytics user merging is disabled, you might observe discrepancies in user counts between Segmentation queries and Analytics reports for the same criteria. This is because Analytics will treat anonymous and logged-in sessions as separate users. Enabling the Analytics user merging toggle helps align these counts by applying merging logic within MoEngage Analytics. |