Introducing Merlin AI for Email Channels
Curating engaging email content can be demanding and intricate, particularly when it entails extensive research, analysis, and content refinement. As a solution, MoEngage now supports Merlin AI in Email channels to generate email subject lines and preview text. You can create captivating email subject lines using Merlin AI by providing context or AI-enhanced versions of your manually written subject lines.
For more information, refer to Generate Email Subject Line and Preview Text with Merlin AI.
Introducing SFTP Exports
MoEngage introduced SFTP Exports, which is an addition to our bi-directional integration family
You can now export data directly to your SFTP servers.
How Is This Helpful?
- Self-serve setup: Go to the App Marketplace, feed in your SFTP details, and select user attributes and events to be exported.
- Multiple frequencies: Select when to export data—every 15 minutes or daily, even weekly.
- Numerous exports: Set up multiple exports for an app. This means you can export different data sets from the same MoEngage app for different needs.
- Test connection: Validate the credentials with ease.
For more information, refer to SFTP.
Global Exit Criteria
The Global Exit Criteria feature gives you more control over your flow management. Now you can define specific rules based on user properties or events that, when met, will automatically remove users from the flow, no matter where they are in the flow.
How Is This Helpful?
- No manual removal: No more adding conditional stages before every communication.
- Streamline your flow: Keep your flows clean and easy to analyze. Don’t let unnecessary stages weigh you down.
- More control, less effort: Set up to 5 conditions, each with a maximum of 5 sub-conditions, to perfectly tailor your user exit criteria.
- Save time: Enjoy more time strategizing and less time micromanaging.
- Stay Relevant: Automatically remove users from the flow when they become irrelevant to the end goal.
For more information, refer to Global Exit Criteria.
Audit Logs
It is critical for any client to understand what changes are made, when these changes are made, and who made these changes. It becomes even more important if any such change also impacts multiple campaigns or changes in the reporting that customers use to make critical business decisions.
MoEngage introduced audit logs to ensure that any unintended changes can be caught and amends can be made to ensure campaigns are sent without error.
The following features are tracked under the new audit logs:
- Content Blocks
- UTM Parameters
- Tags
- Content API
- Global Control Group
- Reports
- Inform
For more information on the events tracked for these features, refer to Audit Logs.
Enhancements in Auxiliary Import
Auxiliary Imports is now upgraded with the following enhancements:
- The retention period can now be extended beyond 30 days, allowing you to set it for 2 months, 3 months, or up to 1 year. Additionally, you can set an 'Infinite retention' period.
- You can now extend the retention period for an existing Auxiliary import.
- In the MoEngage UI, the term 'Data expiry' for Auxiliary has been updated to 'Data retention period'.
- Furthermore, personalization using Auxiliary data has been expanded to include Push, SMS, InApps, Cards, Onsite campaigns, Website personalization, and Connector campaigns.
For more information, refer to Auxiliary Data.
Introducing Catalog APIs
Catalog APIs are modern ways to enhance product or item management by automating real-time updates, such as alterations in price and quantity. These APIs offer improved efficiency and scalability by updating only specific products, unlike file-based catalogs, which require the replacement of the whole file at each processing schedule. These APIs can be accessed and used to update from any location.
Catalog APIs allow you to:
- Create a catalog
- Add new catalog attributes
- Ingest items into the catalog
- Update existing items in a catalog
- Delete existing items
For more information, refer to Catalog API.