A landing page is a dedicated webpage designed to capture customer's attention when they click on a published campaign.
These pages are crucial for driving a customer towards a desired outcome, be it a product purchase, event registration, or opting in for additional information. They are an effective way to transform quality leads from a campaign into actionable engagements.
For marketers, landing pages play a pivotal role as they catalyze increased web traffic and uplift conversion rates.
Why use Landing Pages
Regular web pages are static and typically have many goals and encourage exploration on the website. By using custom personalized landing pages, you can have a minimal page tailored to a specific customer segment. Using this minimized approach will help you keep the visitors focused on the conversion goal and avoid any distractions.
Landing pages seamlessly complement other MoEngage strategies such as Push, E-mail, SMS, In-app, and web campaigns. This facilitates a smooth transition for users from an email or notification to a landing page for more detailed information, ensuring a cohesive user experience.