Why do uninstall event counts in MoEngage differ from Google's data or show zero?

Problem

The uninstall event count or uninstall analytics in MoEngage does not match Google's data, and the uninstall count shows zero.

Solution

To resolve the issue of uninstall analytics showing zero, perform the following steps:

  1. Check if silent push or real-time uninstall tracking is enabled. Uninstalls can only be tracked if either silent push or real-time uninstall tracking is configured. For more information, refer to the relevant documentation:
  2. Understand how uninstall tracking works.
    • If uninstall data is missing in MoEngage for some days, it may be due to reliance on Firebase Cloud Messaging (FCM).
    • The Device Uninstall event on the user profile reflects when MoEngage detected the app uninstallation, not the exact time the user uninstalled the app.
    • Uninstall tracking depends on the callbacks received from the FCM server, and you cannot determine the exact uninstallation time.

By performing these steps, you can ensure accurate uninstall analytics and resolve discrepancies between MoEngage and Google's data.

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