The color gradient contains an optional parameter to specify the background transparency of the templates between 0 (transparent) and 100 (opaque). A low opacity means high transparency, whereas a high opacity means low transparency.

Perform the following steps to use the transparency parameter while customizing the selected template for In-app messages:

1. Go to Step 2 "Content" of the campaign creation process.
2. Select the required template.
3. In the Template settings section, under Placement and Background, select the Background Color option.
4. Click the background color input field to view the color palette.
5. Scroll the color gradient bar from left to right to select the background color.
6. Scroll the opacity bar from left to right to customize the transparency between the template and the screen behind it.
7. Click the verticle ellipsis, select Save template, or click Next to continue the campaign creation process.

What's Next?

• Create In-App Campaign.
• In-App Campaign Analytics.