Overview

MoEngage Connected Apps offer a user-friendly, low-code platform that effortlessly helps businesses integrate different data sources and channels. This platform alters how marketers and partners link their marketing technology stack, facilitating real-time data exchange and crafting bespoke customer interactions across any originating source or platform.

Connected Apps allow you to connect any app to MoEngage. You can create connections to easily send users, events, and segments from MoEngage to your own app.

Connected Channels

Connected Channels present an easy way to link MoEngage with any customer interaction platform seamlessly. They support many channels, including messaging channels, ads/retargeting platforms, IVR/ support tools, chatbots, and more.

Connected Channels offer the same functionality and usability as any other MoEngage channels, allowing you to integrate and utilize them seamlessly.

You can refer to some of the pre-configured channels MoEngage supports out of the box:

Channel Type Channel
Messaging apps 

Terms to Know 

Before you get started, it might be helpful to understand the MoEngage terminology in Connected Apps.

Term Description Example

Connected App

Any third-party app/tool to which you want to send details from MoEngage. It can be a messaging app, an ads/retargeting platform, or any internal tool in your MarTech stack.

  • Messaging apps: Telegram, Line, Viber
  • Ads/retargeting platform: Snapchat, TikTok, Twitter
  • Support tool: Freshdesk, Zendesk
App Type

MoEngage supports two types of apps: connected sources and connected channels. In this article, Connected Channels are referred to as an App type.

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Channel Connector

A Channel Connector (or simply a Connector) is a configuration that defines the integration between MoEngage campaigns and the Connected App.

A connector connects to a specific API at the destination and aims to unlock a specific use case. 

A TikTok Ads' Connected Channel will have two connectors:

  • Add users to an Audience.
  • Remove users from an Audience.
Connection

When you integrate a connector for your Connected Channel, a Connection is created. When configuring new connections, you can name them for easy identification in MoEngage.

In case you are using two different TikTok Ad accounts (for Business A and Business B), you can connect them separately on MoEngage as separate connections:

  • TikTok Business A 
  • TikTok Business B 

Create a Connected Channel

With the Connected Apps platform, you can onboard your favorite channels with minimal effort. For more information, refer to Create a Connected App.

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