Ready to witness the power of personalization? Follow our guide to explore the dynamic capabilities of MoEngage Personalize on our demo site. Just complete the tasks listed in the sequence provided below. As you navigate through each step, watch as your browsing experience becomes increasingly tailored to your interactions.
Make sure to follow the steps in the prescribed order to fully experience the customized journey we’ve crafted for you.
Personalization for Anonymous visitors
Geo-location based experience
Steps
If you are visiting from either of these geographies - India, MEA, Europe, US - you'd see that the home page has been personalized to highlight the Designer Handbags category.
Additionally, the offers section as you scroll further down the home page has also been personalized to specific brands within the same category.
How to implement
You can use Personalize's In-session attributes based targeting to ensure new/anonymous visitors n get a personalized experience tailored to their geo-location.
Connected experiences
Connected experience helps you to continue your messaging from channels such as Google/FB/Instagram ads to your website.
In this scenario, assume the user has viewed an ad for the Sunglasses category on Instagram and lands on your website by clicking on the ad.
Steps
Open this webpage link in the browser.
The website is now tailored to continue the messaging from the ad thus maintaining continuity of the context and helps prevent the users from bouncing off.
How to implement
The Query Parameter in-session attribute allows you to identify the source basis query parameters and modify the experience accordingly. You can refer to this usecase doc to set up a similar experience.
Personalize based on In-session behavior
Steps
Visit the Furniture category. You can also view a few products either from the Furniture or any of the other categories on the website.
Once you have visited a few products, visit the Home page.
You will now see the Home page has now been tailored to highlight your latest visited category. In addition, the Offers section has been updated to showcase relevant offers.
How to implement
Such personalization can be driven by using the In-session behavior capabilities of Personalize.
Recommendations based on user behavior
Steps
On the website, visit a few product pages across the categories. Once done, come back to the Home Page.
You will also see a Recently Viewed products grid coming up below the banner on the Home Page. Using Personalize, you can configure Recommendations based on User Behavior.
How to implement
Refer to this Usecase article on configuring Product Recommendations grid using Personalize.
Additionally, you can leverage our Advanced Recommendation Models to showcase them on your Product pages or on Cart/Checkout pages.
Use of Custom attributes for targeting & personalization
Steps
Visit Brass Maang Tika & Gamebox product pages to see this in action. The Eligible for Free Shipping tag is shown only for Products with Sale Price > 2000.
How to implement
MoEngage SDK allows you to define a Data layer also referred to as Custom Attributes. Personalize allows you to deliver targeted experiences by using these Custom Attributes.
Personalization for Logged In users
Steps
To view personalization for registered or logged in users, login using the below credentials
Username: neeraj.trikha@moengage.com
Password: Test@123
User attributes used to personalize content
Steps
The home page is customized to the user's favorite category - banner, offers. You can use personalize the content using attributes stored in the user profile.
In this experience, you can see the user's first name being referred to in the content.
How to implement
Personalize visual editor allows the use of user attributes, Content API & Content Block to customize the experience for logged in users. You can find more details in this section.
Rearrange sections
Steps
The categories section at the top has been rearranged to bring forward the user's favorite category - in this case, Gaming.
How to implement
You can use the visual editor's Rearrange feature to bring specific elements or sections to prominence.
Recommendations based on past behavior
Steps
You will also see a Buy Again products grid on the Home Page.
While this has been configured for Logged in Users, you can do the same for users who may have done a guest checkout.
How to implement
Refer to this Usecase article on configuring Product Recommendations grid using Personalize.
Additionally, you can leverage our Advanced Recommendation Models to showcase them on your Product pages or on Cart/Checkout pages.
In-line widget: Custom HTML/JS
Steps
As you scroll down the home page for the logged in user, you will see a video displayed for the user.
How to implement
Personalize allows you to add custom HTML/JS code as can be seen by the video embedded on the home page. In addition, you can also edit existing HTML code to enhance the user experience.
In-line widget: Countdown Banner
Steps
When you visit the Gaming category, you'll see a countdown timer. The Countdown Timer widget can be used to draw attention to offers/promotions that are valid for a limited time.
How to implement
Personalize WYSIWYG editor provides out-of-the-box widgets that can be embedded within the webpage without the need to involve developer resources.
This widget has multiple sections that can be enabled or disabled and modified as per your needs.