Introduction

Rearranging elements on a website can play a significant role in personalizing the user experience (UX) by tailoring the layout and the content flow to better match the interests, behaviors, and preferences of the user. Here are several ways this enhances personalization:

• Improved relevance: Prominent placement of content or products that align with users' interests encourages engagement, as users feel the site is more catered to their needs.
• Increased convenience: Placing frequently used features or information where they are easily accessible caters to user behavior patterns, leading to a more intuitive and faster experience.
• Behavioral data utilization: Based on a user's previous interactions with the site, rearranging elements can make the shopping experience feel more bespoke.
• Enhanced discoverability: Websites can broaden the user's experience and encourage exploration by rearranging elements to showcase new or less visible content based on the user's profile or past behavior.
• Adaptive content: Dynamically rearranging site elements to display content more relevant to the user’s current context (such as location, time of day, or current trends) can make the website feel more live and tailored.
• A/B testing and optimization: Continual rearrangement based on A/B testing allows the site to evolve based on which layouts and content structures perform best for certain user segments.

By rearranging elements to suit individual user needs, websites can make their content more personally relevant and improve the user's efficiency and satisfaction, ultimately leading to higher engagement and conversion.

Expected Result

Visitors will see the personalized experience on the web page(s) whenever they fulfill the criteria specified as part of In-Session behavior.

Create a Personalization Experience

In this section, let's create a personalization experience using the MoEngage Experience feature, which arranges elements to suit individual user needs.

Step 1: Target Users

1. Navigate to the sidebar on the left and click Personalize > All Experiences and click + Experience > Web (WYSIWYG) or click + Create new > Experience > Web > Web (WYSIWYG).
2. You are taken to the first step, "Target users," of defining a personalized experience.
3. Enter the following details:
   • Experience name: A name for the personalization you are building.
   • Experience Tags: Add tags here to identify this among the other personalized experiences you will have later.
4. Under Target Audience, click + Audience and select New Audience from the drop-down menu. For more information on creating a new audience, refer here.
   
5. In this article, we will personalize the home page layout whenever the user lands on the website from a social media campaign identified by utm_campaign = sunglass.
   
6. Click Next to move to the second step, "Content," where you can define the content that will go into your campaign. You can create audiences based on user attributes to highlight favorite categories upfront or use In-session behavior to bring recently viewed categories to prominence.

Step 2: Content

1. Clicking Next in the first step, "Target users," will display the URL(s) to personalize the pop-up. We can use this to define where we would like to show the personalization on our website. You can personalize either a single web page or multiple web pages.
   • Please note that in the case of multiple web pages, the elements to be personalized must be present on every page and match the web page filtering criteria. If the element is absent, the personalization will not be shown to the user.
     

2. Click Personalize URL to move to the next step of personalizing the webpage using the What-You-See-Is-What-You-Get visual editor of MoEngage.

3. Click Personalize against the variation to open the editor.
   

4. You can also rearrange the home page layout.
   
   

5. Click Next to move to the third step, "Schedule and goals," where you can define the schedule and goals of your experience.

Step 3: Schedule and Goals

1. In the Send experience section, select Active continuously and define when to start and end this experience.
   
2. In the Conversion goals section, define the conversion goal based on your requirements.
3. Under Delivery controls, select a priority from the Experience Priority drop-down menu. For more information, refer to Create Experience.
4. Click Publish.

Conclusion

Now that you've personalized a visitor’s home page layout, head to Personalize Analytics to see how your experience performs.