Best Practices to be Followed While Collecting User Emails

Unsecure and non-transparent collection of user emails results in bad-quality data. This may also cause other frequent and repeated issues with email campaigns and domain reputation. Ensure to follow the below best practices while collecting user emails:

  • Collect user emails from organic users who have explicitly given consent. Below are two methods to get consent from the users.
    • Double opt-in method: In this method, when a customer signs up with your brand a verification email will be sent to them. After the customer clicks on the verification link, you can send emails to them.
    • Single opt-in with a Captcha: In this method, the customer is asked to re-enter the email address to avoid typos also captcha prevents the bot signups. You can also integrate with a real-time list validation service to verify email at the sign-up page.
  • Be transparent and set correct expectations with your customers while collecting user emails.
    • Let your customer be aware of the following:
      • The reason for collecting their email addresses
      • What you will do with the collected data
      • With whom the data will be shared
      • The type of communication you send them and the frequency of engagement.
  • Make sure not to auto-select Send me marketing/promotional/newsletters/etc option when users need to input an email address for any transaction.
  • Do not purchase lists, scrape email addresses, etc - i.e. do not send emails to people who have not explicitly consented to receive them.
  • Make sure to be compliant with user collection or data privacy laws in your country. Some of the data privacy law include:
    • U’s Digital Service Act (DSA) & Digital Market Act (DMA) from 2024
    • General Data Protection Regulation (GDPR, May 25, 2018)
    • California Consumer Privacy Act (CCPA, January 1, 2020)
    • Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM, 2003)
    • Canada’s anti-spam legislation (CASL, 2014)
    • Vietnam updated its marketing and advertising laws on 15 September 2021
    • (Australia) Spam Act 2003

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