Problem

The unsubscribed numbers in the Email campaign stats do not show any difference between the total and unique occurrences.

Solution

• Only open, click, and conversion metrics have separate total and unique values.
• Unsubscribed fields and other fields will only display the total value, regardless of whether the metric selected is unique or total.

Example

The total count of unsubscribed events in behavior analytics for a particular campaign is 1.34K, while the unique count of user behaviors is 1.02K.