FAQ Regarding Google Postmaster Data

This article covers the most common questions about Google Postmaster data.

Why can't I view domain reputation data in the MoEngage UI, even though it is available in Google Postmaster?

In case you do not see domain reputation data in MoEngage UI, check for the following:

    • Check if you have provided access to MoEngage for that domain.

      • If not, MoEngage may not have access to pull domain reputation.

    • Check if you are sending emails to @gmail.com users from that domain.

      • If not, there won’t be domain reputation data to display.

    • Check if emails are authenticated, i.e., the DKIM domain is the same as your “from the domain.”

      • If not, there won’t be domain reputation data to display.

    • Check if you can see the domain reputation in Postmaster.
      • If not, there might be a global outage, or you might not have sent emails from DKIM-signed domains, as mentioned above.
    • Check if you added the domain in less than 2 days.
      • If domains are added in the MoEngage UI and/or access was shared less than 2 days ago, the system may not have pulled the data yet, and it will be fetched in the next run.

Why can I not see domain reputation data after setting up a Google Postmaster account?

Domain reputation data is only available:

    • If you send emails from DKIM-signed domains. Note that the domain reputation data is unavailable when you send emails from a non-authenticated domain or use a different DKIM domain.
    • If you send sufficient volume to the @gmail.com domain. Gmail has not published a minimum number of emails required; 500 emails at @gmail.com is a good approximation for the minimum required volume.
    • Domain reputation data only populates after 2 days. For example, reputation data for 1/20 will only be available on 1/22 or later.

Why domain reputation data is missing from my Google Postmaster account?

Sometimes, data might be missing from Google Postmaster for every user. This typically happens globally. The deliverability team of MoEngage sends feedback to Gmail. Google might populate the data later or skip it altogether.

Why am I not able to view data on spam-compliant rates?

Data on spam complaint rates only appears in Gmail.

    • You won't be able to view the spam-compliant rate data in the campaign analytics as Gmail doesn’t send this data back to the senders like in a traditional feedback loop.
    • The spam rate in Google Postmaster is not a spam folder placement rate. It is the percentage of users who have received emails from that domain in their Inbox and reported them as spam.

Was this article helpful?
0 out of 0 found this helpful

How can we improve this article?