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Why Are Unique Conversions Higher Than the On-Site Message Shown Event?

Problem

Unique conversions are higher than the number of users who triggered the On-Site Message Shown event, even though the segmentation and funnel counts remain the same. This issue occurs in the OSM campaign analytics.

Explanation

  • The campaign's conversion count does not represent unique users.
  • If a user views the campaign multiple times (up to 30), each conversion following each view is counted as unique.
  • The displayed conversion metric reflects the total conversions made without distinguishing unique users.

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