Why does the behavior analysis show the In-App shown event after delivery, but the campaign performance chart doesn't?

Problem

  • The behavior analysis for an In-app Messaging campaign set to deliver on a particular day displays the In-app shown event for days after delivery.analyze behaviour.png
  • However, the Campaign Performance chart in the campaign shows only impressions on the delivery date.campaign performance.png

Explanation

This discrepancy is due to the difference in time considered for Campaign Impressions and the Analyze Module.

  • Campaign Impressions are based on Event Time.
  • Data in Analytics and Segmentation is based on Event Received Time (server time).

See the following image for reference:event time ed.png

You can verify this by checking the Event Time and Event Received Time on the User profile. For more information, refer to Event Time and Received Time.

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