Problem

Two types of analytics were conducted:

• Behavior analytics was performed by splitting the Email Sent event based on the campaign name for a specific duration (for example, one month).
• An Email campaign report was exported for the same duration.

The behavior split analysis showed a higher number of campaigns compared to the campaign report.

Solution

1. Extract the behavior analytics and campaign report for the same date range.
2. Export the behavior split table from the dashboard.
3. Identify one or two campaigns from the behavior split analysis table that are not included in the extracted campaign report.
   • If the campaigns are not listed on the All campaigns page, turn the Archived campaigns toggle on and search for them.
     
   • Archived campaigns can be found in the archived campaigns list.
   • Campaign reports do not include archived campaigns, but behavior analytics includes them because they are based on events.
   • Campaign reports can include archived campaigns if you select the Include archived campaigns in the report check box when generating the report.