Introducing Landing Pages
A landing page is a specific webpage designed for a particular campaign or audience. Unlike regular webpages that encourage exploration, these pages focus on a single clear goal, whether it is driving purchases, capturing leads, registering for events, or more.
For more information, refer to Landing Pages.
Form Element for In-App Campaigns
You can use the form element feature to generate leads, gather feedback, increase user engagement, and conduct surveys. Using the drag-and-drop editor, you can add customizable forms. You can customize fields such as text, email, and date and update user properties on form inputs.
This feature is available for In-app and On-site Messaging (OSM) campaigns; no SDK update is required.
For more information, refer to Add Forms to your In-App Campaign and Form Inputs.
Improvements to Custom Alerts in Behavior Analytics
Anomaly trend images are now part of your email alerts. When your alert conditions are triggered, you’ll now receive an interactive trend visualization directly in your email.
MoEngage is also introducing a new update that simplifies alert management. You can now access all the custom alert conditions and threshold values by clicking the alert name on the Analytics alerts tab of the Alert management page.
For more information, refer to Alerts in Analytics.
Updates in the Reachability Dashboard
MoEngage introduces the iOS Reachability Trend and Web Reachability Trend charts in the Reachability dashboard.
In addition to Android, you can now track the reachability metrics for users on iOS and Web platforms using these charts.
For more information, refer to the Push Reachability Dashboard.
Introducing Data Management Alerts
MoEngage introduces Data Management alerts that alert marketers whenever certain conditions related to data attribute usage are triggered, event volume is ingested, and user volume is tracked. These are available in the data management dashboard of your MoEngage workspace and the Alert management page. This feature fulfills the following use cases:
- Proactively monitor event and user attribute usage to comply with your workspace's Data Tracking Policies. When you set up usage alerts, you are notified based on your event and user attribute usage.
- Validate the configuration of your data integration with MoEngage and keep a check on data ingestion by setting up event volume alerts.
For more information, refer to Data Management Alerts.
Support for SSH Key Authentication for SFTP Exports
MoEngage now offers two methods for connecting to your SFTP server: Password and SSH Key Authentication. For more information, refer to Configure a New SFTP Connection
PII Masking for Campaign Previews
The PII Masking feature helps organizations safeguard sensitive information by masking Personally Identifiable Information (PII) fields in campaign previews. This ensures compliance with privacy standards and protects PII data, such as user and event attributes, from exposure in the user interface (UI).
Previously, PII masking applied only to the user profile, meaning masked values were hidden within the profile but remained accessible in personalization content. This allowed certain masked values to appear in plain text on the user interface, which could compromise privacy.
With this feature, you can:
- Validate content and test personalization without compromising customer data privacy.
- Ensure PII fields marked in the data management or Content API are masked (displayed as “XXXX”) while non-PII fields remain visible.
- Enhance data security during campaign testing by preventing unauthorized PII exposure.
For more information, refer to the below articles:
Integration Validation
The Integration Validation feature simplifies the integration of the MoEngage Android SDK by providing a dashboard interface to validate feature implementations.
This feature empowers developers and marketers to independently test and validate SDK implementations, ensuring accuracy and reducing reliance on support teams. Minimizing errors and streamlining the integration process enables seamless marketing communication and enhances user engagement.
Integration Validation helps you:
- Test Android SDK features directly from the dashboard.
- Identify and resolve configuration issues, such as missing critical settings for push notifications.
- Improve the accuracy of implementations for better results.
For more information, refer to Integration Validation.
iOS Push Notification Delivery Priority
The iOS Push Notification Delivery Priority feature allows you to specify notification delivery preferences. This feature helps optimize notification delivery under varying network and power constraints.
For more information, refer to the Create Push Campaigns in MoEngage.
Introducing the File Import Status API
MoEngage introduces a File Import Status API that fetches the processing status at both import and file levels. This helps in proactively tracking the status of the imports and the files in an import without navigating to the MoEngage dashboard.
For more information, refer to File Import Status.