March 2025

Heads-Up Notifications

Heads-up notifications are high-priority push notifications that briefly appear as floating banners at the top of the screen, ensuring immediate visibility. They disappear after a few seconds unless interacted with.

With this feature, you can:

Alert users about payment failures or security issues.
Notify users about time-sensitive offers.
Remind users of abandoned carts with exclusive discounts.

MoEngage now supports two methods for configuring heads-up notifications:

Reposting Method (Default): Ensures reliability by first posting text content and then updating it with media and template elements.
Direct Posting Method: The user experiences heads-up notifications as intended. The template content is displayed directly in the notification.

For more details, refer to Heads-up Notifications.

Granular Alerts for Monitoring Campaigns and Flows

The Alert Manager now offers more precise and flexible alert configurations. You can set alerts at custom hourly or daily intervals based on a campaign or flow's start time.

With this enhancement, you can:

Detect anomalies faster with alerts at specific intervals.
Monitor performance from launch with start-time-based alerts.
Configure multiple alerts per campaign or flow for different metrics.
Receive instant email notifications when an alert condition is met.

MoEngage now supports:

Granular Hourly and Daily Alerts: Set alerts at custom intervals instead of fixed hourly or daily triggers.
Start-Time-Based Alerts: Monitor performance from the moment a campaign goes live.

For more details, refer to Create an Alert.

In-Session Attributes

In-session attributes are now supported in In-app Messaging campaigns. In-session attributes enable you to group and target users based on their actions within the current app session.

For more information, refer to In-session Attributes.

Improvements in User Paths

MoEngage has introduced the following enhancements in User Paths:

Split-by attributes on paths: You can now break down any event by adding up to five split-by attributes and see segmented journeys without building multiple reports.
Chart experience enhancements: Several enhancements to the User Paths chart, such as improved event name visibility, smoother chart interaction, and better insights, will help you gain clarity at first glance.
Presentation mode on charts: You can now switch to full-screen mode and present the charts directly from MoEngage Analytics.

For more information, refer to User Paths.

Connected Channels: Telegram, Line, and Viber

MoEngage introduces the following connected channels:

Telegram: MoEngage and Telegram integration allows you to leverage advanced segmentation, predictive capabilities, personalization, and triggering features to message your users in Telegram using the Telegram Bot through the Telegram APIs. For more information, refer here.
Viber: MoEngage and Viber integration allows you to leverage advanced segmentation, predictive capabilities, personalization, and triggering features to message your users on the Viber Bot through the Viber APIs. For more information, refer here.
Line: MoEngage and Line's integration allows you to message your users in Line using advanced segmentation, predictive capabilities, personalization, and triggering features. For more information, refer here.

Connected Sources: Streams and Treasure Data

MoEngage has expanded its connected sources capabilities by launching two new integrations, Streams and Treasure Data. These integrations connect your data to MoEngage for a unified view of your customers and enhanced engagement.

Streams integration enables seamless, real-time synchronization of event data between your different MoEngage applications. For more information, refer here.
Treasure Data integration lets you bring consolidated customer profiles directly from your Treasure Data Customer Data Platform (CDP) into MoEngage. For more information, refer here.

Merlin AI Segmentation

MoEngage introduces Merlin AI for Segmentation, a game-changing feature that simplifies audience segmentation in MoEngage! With Merlin AI, you can create precise segments by describing your target audience—no need to manually configure filters or understand complex segmentation semantics.

Key Features

Sample prompts: Get started quickly with pre-defined sample prompts showcasing common segmentation structures like user attributes, event attributes, filters, and joins. Let us know if you have widely-used queries that should be added.
Merlin AI query results: AI-generated queries are now presented separately from manual filter-based queries, making it easier to interpret results and take further action.
Regenerate query: Are you not satisfied with the results? You can easily regenerate the query. Merlin AI will adjust the filters to better match your intent.
Open the query in Filter View: Need more control? Open the AI-generated query in MoEngage’s filter-based segmentation flow to apply advanced filtering, custom segments, and affinity rules.
User feedback mechanism: Share your thoughts! Each Merlin AI query result comes with a thumbs-up/down option, allowing you to provide feedback on accuracy and relevance. Your input will help us enhance the experience further.

For more information, refer to Merlin AI Segmentation.

Bot Opens Identification in Emails

MoEngage has now introduced the Bot Open Identification feature. With this feature, you can start classifying all email opens as bot or user opens, and it gives you control over whether you want to view only “Adjusted” metrics or view them in addition to the current metrics of MoEngage. The Adjusted metrics will be computed using human-initiated opens only.
For more information, refer to What is Bot Activity in Email Marketing?, Configure Email Channel, and Email Analytics and Info.