FAQs on RCS Campaigns

arrow_drop_down How does billing for RCS volumes work?

Unless specified otherwise, RCS volumes are billed as a part of the "Connected Channels" SKU. If you use WhatsApp with MoEngage, volumes for the same are also included in this.

arrow_drop_down Am I billed for a failed RCS delivery?

If an RCS message was successfully sent but failed to deliver, it will be counted towards your "Connected Channels" volume. The fallback SMS is subject to your contract terms.

arrow_drop_down What are the current expected delivery rates for RCS messages?

Delivery rates for RCS vary considerably depending on which geography you operate in. As of June 2025, reach for India stood at ~50%, SEA at ~40%, MEA at ~20%, and after iOS 18 support for RCS, EU and US at ~60%. You can also check the reach with your RCS service provider.

arrow_drop_down When choosing "RCS with SMS as fallback" message type, can I use two different senders from two different service providers?

No, currently the primary RCS as well as the fallback SMS needs to be sent through senders belonging to the same service provider.

arrow_drop_down Do I get click data for RCS suggestions (replies/actions)?

Yes, MoEngage supports the collection of click data for suggestions. However, your RCS sender must send this data back to MoEngage for it to be tracked.

arrow_drop_down Can I include URLs in RCS messages?

RCS supports URLs in Simple Text messages, but not in Rich Cards.