Use cases for Food Industry

Below are some of the use cases for food industry:

Abandoned Cart

Target Audience	Campaigns	Purpose	Timeline	Remarks
Users who added food or groceries to the cart but did not complete the purchase	Abandoned cart	Drive conversion	15 mins later

Target Audience	Campaigns	Purpose	Timeline	Remarks
Users who order food at fixed times	Best offers around you for lunch, dinner, or brunch	Drive conversion Advertise other restaurants	30 minutes before their usual order times

Target Audience	Campaigns	Purpose	Timeline	Remarks
Users who order groceries at fixed times	Try these alternatives based on their usual purchase	Drive conversion Advertise other brands or products	30 minutes before their usual order times

Target Audience

Campaigns

Purpose

Timeline

Remarks

High value customers

Exclusive offers

Loyalty

Each month or each quarter

This meal is on us / let us send you this week's grocery.

You can offer complete cashback after the nth order each month/quarter

Target Audience	Campaigns	Purpose	Timeline	Remarks
High value customers	Exclusive offers or freebies	Loyalty	Each year on their birthday	Freebies or discounts can be different based on their spends

Target Audience	Campaigns	Purpose	Timeline	Remarks
All customers	Exclusive offers or freebies	Loyalty	Each year on the day they first ordered	Freebies or discounts can be different based on their spends

Target Audience	Campaigns	Purpose	Timeline	Remarks
Users who repeatedly purchase one category of product	Alternatives of the same product	Drive conversion Advertise other products	Can be purchased based on the nth order of the same product

Target Audience	Campaigns	Purpose	Timeline	Remarks
Users who had to remove products due to stock unavailability	Items back in stock	Drive conversion	When products are back in stock

Target Audience	Campaigns	Purpose	Timeline	Remarks
Users who repeatedly order food - High value customers	Weekend brunch or dinner offeres	Loyalty / Drive conversion / Advertise other menus	Each weekend