This dashboard provides all the important and necessary information about your product's usage, engagement, and performance metrics. Some of these metrics, which are essential for day-to-day monitoring, are described below:

Acquisition

Acquisition serves as a key metric for measuring the growth of your platform. It's crucial to track this metric to assess the success of your campaigns and products, allowing you to take the necessary actions. You can address questions such as:

• How many new users are added?
• What platforms do they use?
• Where are the users coming from?

You can track the following metrics:

• New users: This chart shows the count of the new users acquired for the selected date range and platform.
• New users by platform: This chart shows the number of new users acquired on each platform for the selected date range. If you add a platform filter in the Key Metrics dashboard filter, you will not see this chart.
• New users by source: This chart shows the count of the new users acquired based on their source of acquisition for the selected date range and platform. 

Engagement

Engagement provides data on your active users and their sessions on your app or website. This metric helps you determine whether your app or website has the potential reach and exposure. This metric helps you in evaluating:

• How many users are actively engaging on a daily, weekly, and monthly basis?
• How many users have not engaged with your app or website?
• How often are users engaging?
• What is the average duration of a user session?
• What percent of users land on your page and leave without engaging?

You can track the following metrics:

• Daily Active Users (DAU): This chart shows the number of new users acquired based on their source of acquisition for the selected date range and platform.
• 7-Day Active Users: This chart shows the number of unique users who accessed your app or website on a specific week.
• 30-Day Active Users: This chart shows the number of unique users who accessed your app or website for a specific 30-day period.
• Dormant users: This chart shows the number of users who have not opened your app or website in the past 30 days.
• Stickiness: This chart shows the number of Daily Active Users and Monthly Active Users. This ratio shows how often users interact with your app or website. 
• Average session duration: This chart shows the average session duration for your users. It is calculated by dividing the sum of all session durations by the number of sessions. 
• Average session duration by platform: This chart shows the session data and divides it by platform. If you select a particular platform using dashboard filters, you will not see this chart.
• Bounce rate: This chart shows the bounce rate for your users. It is calculated by dividing the number of single-page sessions by the total number of sessions.

Conversion

Conversion provides you with data for users who successfully complete an event. It also gives revenue-specific data for your platform. This helps you measure the actual quality of your campaigns and products. With conversion, you can answer questions specific to your app or website, such as:

• What percentage of users are converted after engaging?
• What is the average time taken by your users to complete a conversion event?
• What is the average count of the users who completed a conversion event?
• What is the revenue generated on your platform in a specific duration?
• What is the average order value for a product purchase?
• What is the average revenue generated per user?

You can track the following metrics:

• Conversion rate: This chart shows your app or website's conversion rate for the selected date range and platform. It is calculated as a percentage of the users who converted out of the total number of users who opened your app or site.
• Time to convert: This chart shows the conversion time of the 90th percentile of users for your app or website compared to the previous day.
• Converted users: This chart shows the average number of users who converted on your app or website compared to the previous day. 
• Conversion events: This chart shows the number of times the conversion events were performed compared to the previous day.
• Revenue: This chart shows the average daily revenue for your app or website and the total revenue. The daily revenue is charted and compared to the previous day.
• Average Order Value: This chart shows the average order value for your app or website every day compared to the previous day.
• Average Revenue Per User: This chart shows the average revenue per user for your app or website every day compared to the previous day.

Retention

Retention is a critical metric in evaluating how good your app or website is at keeping your users. It allows you to measure user loyalty and the frequency of their engagement with your platform. Here are some of the questions retention will help you answer:

• What is the average count of uninstalls for your product for a given period of time?
• Which segment of users requires actions based on how recently they have used the service?
• How often do your users engage with your app or website?
• Who are the users that require immediate attention to prevent them from churning?

You can track the following metrics:

• Uninstall users: This chart shows the count of users who uninstalled your app for the selected time range and platform.
• Uninstall events: This chart shows the count of users who uninstalled your app for the selected time range and platform.
• Needs attention: This chart shows a count of the users who belong to the Need Attention segment based on their Recency, Frequency, Monetory (RFM) score. These users have spent a good amount of time on your app or website, but it was a while ago.
• About to sleep: This chart shows a count of the users who belong to the About to Sleep segment based on their RFM score. These users have not been active recently, and their frequency of visits and monetary spending are below average. 
• Hibernating: This chart shows a count of the users who belong to the Hibernating segment based on their RFM score. These users have not visited in a long time and their visits occur infrequently with low spending amounts.
• Lost: This chart shows the users who belong to the Lost segment based on their RFM score. Based on their frequency of visits, monetary spending, and last visit, these users belong in the bottom percentile.

For more information on RFM scores and segments, refer to How RFM is Calculated.

Advanced

Dashboard elements can be adjusted to extract specific data based on your needs. This flexibility allows you to customize the data displayed and the analysis.

Filters and Dates

On the key metrics dashboards, platform and duration filters are available at the top.

Follow the steps outlined to use filters:

1. In the Platform list, click the platform of your choice. The filter applies across the dashboard for the charts and tables across all the metrics. By default, the platform applied is All.
2. Choose the duration. You can select the date range to be Last week, Last month or you can also set a Custom range. 
3. After selecting the platform filter and duration, click Apply.
4. To reset the filter, click the Reset filters icon.

Suggested Actions

Each chart on the dashboard is interactive. To enhance your understanding, MoEngage provides suggested actions. Click a chart to access a detailed view, where you can see the percentage of change with a visualization of the metric for the selected platform over a time duration. Additionally, you will find a percentage change of the metric displayed for each chart. Based on the data, a suggested action to improve the metric will be provided.

Download and Share Charts and Tables

Both charts and tables are available for download. To download:

1. Click the ellipsis icon next to any of the metrics and click Download charts.
2. Select the charts and click Download. The selected charts will be downloaded as image files.
3. Click Download CSVs to download the data as CSV files.

You can also share the Key Metrics dashboard. To do so, click the Share icon on the upper-right corner of the page. You can choose to share it via link or email.