Every analysis you perform is transformed from being just informative to actionable through actionable analytics. The insights generated can be saved as custom segments, allowing you to take various actions on these segments.
On any of the chart views, click the visualization to take the following actions right from the analysis:
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Create Segment: You can save the respective users as a custom segment to take action on them later. On the Create segment dialog box, select the segment type to be Dynamic segment or Static segment. Enter the name in the Segment name field and click Save.
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Create campaign: If you wish to create a campaign right away, select the Take action on custom segment checkbox while creating the segment. Alternatively, you can click Create campaign after saving the segment. You can choose the campaign channel and the delivery option and create a campaign. To know more about creating a campaign, refer to Campaigns and Channels.
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Analyze segment: You can also analyze this segment further. Select the Analyze this segment check box and choose your analysis type in the list. Then click Analyze.