February 2025

Primary Device Per User

The Primary Device Per User feature allows you to send push notifications only to the user's last active device, thereby maintaining privacy while receiving sensitive notifications. This feature applies only to Push campaigns (also using Campaigns API), Flows with the Push stage, and Inform alerts with the Push channel (also using Inform API).

For more information, refer to Primary Device Per User.

Gmail Annotations

MoEngage has now introduced Gmail annotations. With annotations, your customers can conveniently view and engage with your promotions from their inboxes. Annotating emails enhances the content of your emails within the Promotions folder by incorporating elements like images, deals, and expiration dates from which customers can directly access the information without opening the emails. You can annotate emails to display the following features in the Promotions tab of Gmail:

Deal annotations
Product carousel

For more information, refer to Gmail Annotations.

Recommendations APIs

MoEngage has now introduced Recommendations APIs, which help you export the recommendation results for a user outside the MoEngage ecosystem. This API lets you fetch/retrieve the metadata associated with a recommendation using the recommendation ID. The metadata can include the recommendation name, model type, status, creation and update time, and so on.

For more information, refer to the Recommendations APIs.

Templates

MoEngage introduces Templates, an advanced feature to streamline template creation, organization, and access control. This feature provides a centralized environment to manage all your template dependencies regardless of channel and also offers the advanced ability to utilize templates during campaign creation.

Advantages:

Facilitates creating and editing templates effortlessly with WYSIWYG and HTML editors.
Helps in organizing your templates in folders and sharing them across teams.
Offers better template filtering, sorting, and searching abilities.
Enhances your template access controls based on roles and permissions.
Allows you to track your template changes and versioning of your template better.
Allows you to connect the template manager with external systems to ingest or get templates using the template APIs.
Facilitates templates and folders in campaign creation with a similar interface to ensure seamless usage of templates.

For more information, refer to the Templates documentation.

Databricks in Warehouse Segments

MoEngage introduces Databricks to the warehouse segments. Users can quickly access and utilize their data in Databricks directly from the MoEngage dashboard without the hassle of copying or moving it. This feature simplifies their workflow and enables timely engagement with their audience.

Key Features:

Query results: Lists recently ran warehouse queries with query metrics such as Run time, Data scanned, and Number of rows of data returned by a specific query.
Sample results: Upon a successful query, you can expand the row from the query results section and see the sample results of each query.
Preview table: You can now one-click preview a few sample rows from any table listed in the schema section.

For more information, refer to Warehouse Segment documentation.

WhatsApp New Templates

WhatsApp templates are now available for Infobip also. For more information, refer to WhatsApp Templates.

Viber Integration

MoEngage has enhanced Viber integration with MoEngage, leveraging advanced segmentation, predictive capabilities, personalization, and triggering features to message your users on the Viber Bot through the Viber APIs.

For more information, refer to Viber.

Flows Enhancements

MoEngage has enhanced Next Best Action to include WhatsApp, Push, Email, and SMS when sending messages to users.

For more information, refer to Next Best Action in Flows.

Jinja AI assistant

MoEngage introduces the Jinja AI Assistant, a tool designed to help you write Jinja code based on your query. Jinja AI converts your structured prompt with the logic statement into Jinja code.

For more information, refer here.