Why Do Users Get Incorrectly Evaluated at Event Check?

Problem

Users exit the flow despite successfully performing the desired event at an event check or conditional split node.

Solution

  • When defining the evaluation window at check nodes or conditional split nodes, ensure that end users have sufficient time to perform the since entering the flow or since exiting the last stage check event.
  • If the time window provided is too short, end users are likely to exit the flow prematurely.

Example

  • If the flow entry condition is Add To Cart, and the event check is for the Purchase event, it is unrealistic to expect all end users who add products to their cart to purchase within a 5-minute evaluation period after entering the flow.
  • The time between adding a product to the cart and purchasing can range from a few hours to several days. Therefore, setting a realistic evaluation period for the event check is essential.

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