My Studio

MoEngage has introduced two new features in My Studio to help you resume your analysis exactly where you left off.

Drafts

When you analyze data in MoEngage Analytics, your progress is saved automatically as drafts. You can conveniently access these drafts on the Drafts tab on the My Studio page.

For more information, refer here.

Recents

You can now access your in-progress analyses while performing an analysis. The Recent button shows your activity from the past seven days across saved queries and drafts.

For more information, refer here.

Databricks Integration

MoEngage now supports direct integration with Databricks for Warehouse Segments. You can create user segments in MoEngage using data directly from your Databricks warehouse. With this feature, you can:

• Enhance segmentation capabilities using your existing data warehouse.
• Improve efficiency by eliminating data transfer processes.
• Create real-time, data-driven audiences for MoEngage campaigns.

For more details, refer to Databricks.

Unified Identity (Identity Resolution)

The Identity Resolution feature of MoEngage allows you to integrate multiple profiles of the same user using different identifier attributes (such as ID, EmailID, Mobile Number) obtained from various online and offline data sources (ingested into MoEngage via Data APIs, MoEngage SDKs, and CSV files). When multiple sources include clear identity information, such as a customer ID, email ID, or phone number, you can utilize these attributes as identifiers to build a single unified customer profile in MoEngage. This maintains a single source of truth for each user, allowing you to seamlessly track their behavior on your application and set your business strategies accordingly. This feature now allows you to configure up to five identifiers at a workspace level. For more information, refer to Unified Identity (Identity resolution).

Deep-Linking Domain

You can now configure deep-linking domains in MoEngage and add them while creating email campaigns. Deeplinks direct users to a specific location within the app rather than opening it to its homepage. This could be a specific page, feature, or content within the app. Thus, deep linking provides a more personalized user experience and can guide users toward specific actions, enhancing user engagement and conversion rates. For more information, refer to Configure a Deep Linking Domain.

Snowflake Imports

MoEngage has enhanced Snowflake imports by supporting direct import from Snowflake Views and the ability to unify customer profiles with Multi-ID support for a more powerful customer data platform (CDP) experience.

For more information, refer here.

Freshsales CRM Integration

MoEngage now integrates with Freshsales CRM via Connected Sources by seamless data sync for enhanced sales and marketing automation and a unified customer view. For more information, refer to Freshsales CRM.

Redshift in Warehouse Segments

Warehouse Segments now supports the Redshift data warehouse. This allows you to access and use data stored in Redshift directly from MoEngage without needing to copy or move it. This can simplify your workflow and help you use your data for audience engagement in a more timely manner.

Key features available with this Redshift integration include:

• Existing feature compatibility: All main features, such as Query results, Sample data, Preview table, and Actions, are supported with Redshift.
• Query results: You can see a list of recently run warehouse queries. This list includes information like the run time for each query and the number of rows of data returned by a specific query.
• Sample results: After a query is run successfully, you can expand its row in the Query results section to view a sample of the data returned by that query.
• Preview table: You can now preview a few sample rows from any table listed in the schema section with a single click.
• Actions on each query: Several actions are available for each query:
  • Insert in SQL editor: Adds the query to the SQL editor.
  • Copy query: Copies the query text.
  • Run query: Executes the query.
  • Download results: Allows you to download the output of the query.

For more information, refer here.