Follow the below best practices while adding an unsubscribe link in email campaigns:
- Add unsubscribe link: Ensure that an unsubscribe link is included in all emails except transactional emails. The unsubscribe link within the email can also be your preference management page. For more information, refer to List-Unsubscribe Email.
- Include list-unsubscribe headers: This must be included for all emails except transactional. This is a compliance requirement as per Gmail and Yahoo mandates in 2024. For more information on the list-unsubscribe email, refer here.
- Ensure that the unsubscribe link is readily visible: End-users must easily find unsubscribe links or buttons; otherwise, they may report spam, impacting deliverability more negatively than unsubscribing.
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Honor the unsubscribe requests: Ensure to honor unsubscribe within 2 days, if not immediately. While this is a regulatory ask in certain countries, it is as important from a customer experience standpoint.
MoEngage suppresses unsubscribed users in near real-time. If you manage unsubscribes and one-click unsubscribes directly, make sure to sync the data with MoEngage in real time.