Best Practices to be Followed for Unsubscribe Link

Follow the below best practices while adding an unsubscribe link in email campaigns.

Add an unsubscribe link in the email body for all emails except transactional emails.
- Regardless of whether your email campaign is transactional or not, it is better to include the unsubscribe link as a precaution.
- The unsubscribe link within the email can also be your preference management page.
Include list-unsubscribe headers for all emails except transactional. This is a compliance requirement as per Gmail and Yahoo mandates in 2024.
Make sure the unsubscribe link is readily visible.
- End-users should not have difficulty finding unsubscribe links or buttons; otherwise, they may report spam, which can impact deliverability more negatively than unsubscribing.
Honor the Unsubscribe requests within 2 days, if not immediately.
- While this is a regulatory ask in certain countries, it is as important from a customer experience standpoint.
- MoEngage suppresses unsubscribed users in near real-time.
- If you manage unsubscribes and one-click unsubscribes directly, make sure to sync the data with MoEngage in real time.