Multimedia Messaging Service (MMS) is an extension of Short Message Service (SMS) that allows you to send richer content, including images, GIFs, audio, videos, and a contact card in addition to text.  MMS in MoEngage is an insights-led channel that integrates seamlessly with your existing marketing strategies. Unlike a simple text message, an MMS campaign can combine various media formats to tell a complete story, announce a new product with visuals, or provide a personalized offer with a dynamic image. 

The following image shows an MMS message delivered to a user's messaging app:

Use Cases

MMS is a versatile channel that can be applied to a wide range of marketing scenarios to drive engagement and conversions. The following are some business use cases that can be achieved using MMS:

• Promotional offers: Announce a flash sale or a special discount with an eye-catching image of the product.
• New product launches: Send a short video or a series of images showcasing a new product to build excitement.
• Abandoned cart reminders: Send a visually appealing reminder of the items left in a user's cart, complete with product images.
• Order and shipping confirmations: Include a branded image or GIF with the confirmation message to enhance the post-purchase experience.
• Event invitations: Send a visually rich invitation to a webinar, in-store event, or product demo.
• Announcements and updates: Share important news or updates with a relevant visual, making the message more engaging than a plain text notification.

Key Benefits

Using MMS as a part of your MoEngage engagement strategy offers the following distinct advantages:

• Increased engagement: Multimedia content drives higher click-through rates and overall user engagement compared to standard SMS.
• Enhanced brand experience: Visually rich messages reinforce your brand identity and provide a more polished and professional experience.
• Expanded message capacity: MMS provides a 1,600-character limit, allowing you to include full details, compelling descriptions, and clear calls-to-action without compromise.
• Deepened personalization: Leverage MoEngage data to send personalized images and offers that are uniquely relevant to each user.
• Higher conversions: The ability to visually showcase products and offers directly influences a user's decision to make a purchase or take a desired action.

Compliance

MMS compliance follows the same rules as SMS. For more information, refer to the following articles:

• Understanding Explicit vs. Implicit Consent
• Messaging Regulations for Canada
• Messaging Regulations for the US

MMS Partners

MoEngage MMS partners are intermediaries that enable you to procure a phone number and send MMS messages. Currently, Twilio is supported as an MMS sender in MoEngage. For more information, refer to the Twilio partner guide.

Next Step

Configure an MMS Sender