iOS Transactional Live Activities

MoEngage now supports Transactional Live Activities for iOS, allowing you to facilitate hyper-personalized, one-to-one user journeys directly on the Lock Screen and Dynamic Island.

With this feature, you can:

• Deliver 1:1 personalized updates tailored to individual user contexts, such as order tracking, driver ETAs, or service appointments.
• Ensure 100% deliverability using MoEngage Inform’s infrastructure, which automatically falls back to a standard push notification if the Live Activity cannot start.
• Provide a seamless user experience by updating a single persistent notification rather than flooding the user with multiple alerts.
• Manage the full lifecycle via the Inform API to start, update, and end activities programmatically based on user actions.

For more information, refer to the following articles:

• Transactional Live Activities User Guide
• Transactional Live Activity Developer Guide
• Inform API 

Customize Chart Labels in Analytics

MoEngage has introduced the ability to customize legend names and axis ticks within your analytics visualizations for better context and clarity. This feature allows you to replace technical event names with human-readable titles, ensuring your charts are intuitive and tailored to your specific business terminology.

For more information, refer to Customizing Chart Labels.

Frequency Capping for Inbound Channels (In-App and On-Site Messaging)

MoEngage has expanded its Frequency Capping (FC) capabilities to inbound channels, now supporting In-App Messaging and On-Site Messaging in addition to existing outbound channels. This update allows you to control communication frequency based on specific trigger types and tags, ensuring users are not overwhelmed by repetitive messages during their sessions.

For more information, refer to Frequency capping.

Merlin AI In-App Template Generator

MoEngage has added a new In-App Template Generator to its Merlin AI suite, a powerful agent that transforms simple text prompts into fully responsive and accessible HTML message designs. This feature lets you quickly build complex, interactive templates, such as "Spin the Wheel" pop-ups or survey forms, with automatic event tracking for clicks and submissions.

For more information, refer to Merlin AI In-App Template Generator.

Flows AI Assist

MoEngage introduces Flows Assist, an AI-powered conversational agent that transforms text descriptions into fully structured, multi-stage Flows. Eliminate "blank canvas anxiety" by leading with intent and letting AI handle the architectural execution.

Key Features

• Instant Flow Generation: Describe a journey (for example, "7-day cart abandonment") that automatically builds the entire canvas skeleton.
• Smart Configuration: AI pre-configures Entry Triggers, Delays, and Conditional Splits based on your data schema.
• Data-Aware Intelligence: Intelligently selects business-specific events to match your goals.

For more information, refer to Create a Flow, Create a Flow Using AI Assist, and Merlin AI Flows Assist.

Campaign Decisioning Agents

MoEngage has introduced Campaign Decisioning Agents, marking a strategic shift from manual, rule-based targeting to automated, outcome-based intelligence. This "always-on" orchestrator intelligently matches the most relevant campaign, messaging, and channel to each customer to maximize ROI.

Key Highlights

• Probability-Based Decisions: Replace "spray and pray" tactics with AI that calculates a user's propensity to engage. This eliminates irrelevant noise, reduces message fatigue, and safeguards your brand reputation.
• Scalable 1:1 Personalization: Automatically match the unique campaign DNA to individual behavioral signals. The Agent scales intelligence across millions of users, identifying nuances that manual rules miss, such as distinguishing between a dormant user who is unhappy and one with an active annual subscription.
• ROI Maximization: By prioritizing high-propensity campaigns for every user, the Agent preserves your marketing budget and protects user attention for the most high-value moments.
• Continuous Self-Optimization: The Agent automatically explores new creatives and reinforces winning strategies in real-time. It is a "set it and forget it" solution that adapts immediately to campaign success or failure without requiring manual intervention.
• Outcome-Driven Orchestration: Move beyond simple message creation to intelligent delivery. The Agent ensures that every interaction is aligned with specific business outcomes and long-term customer retention.

For more information, refer to Campaign Decisioning Agents.

Enhanced Offerings and Decision Policies

MoEngage has significantly upgraded Offer Decisioning, transitioning from simple engagement tracking to deep revenue-based optimization. This update allows marketers to tie personalization directly to business growth through five key enhancements:

• Conversion Goal Tracking: Attach revenue events, purchases, or sign-ups directly to an Offering to measure true ROI.
• 5-Variation Testing: Experiment with up to five distinct content combinations to find the highest-performing message.
• Global & Local Control Groups: Isolate the incremental impact of your campaigns by holding back specific user cohorts.
• Upgraded Analytics: Gain real-time insights into down-funnel metrics like Average Order Value (AOV) and Average Revenue Per User (ARPU).
• Draft Support: Save your work-in-progress for later review or collaboration before going live.

For more information, refer to Create Offering, Offering Analytics, and Conversion and Attribution in Offerings.

Overhauled Personalized Preview

MoEngage has overhauled its Personalization Module to eliminate the "reliability gap" between preview and live sends. This update introduces a unified rendering engine and deep technical transparency for high-stakes, data-driven campaigns.

Key Highlights

• Self-Serve Debugging: Instant UI alerts and error logs for Jinja syntax errors or missing data points, no more "failed to render" mysteries.
• Unified Rendering: Our new "Commons" architecture ensures 100% visual consistency across previews, test sends, and live campaigns.
• Multi-Event Validation: Validate complex behavioral logic that relies on multiple simultaneous events directly in the preview.
• Enterprise Reliability: Reduce technical dependency and accelerate time-to-market with automated logic validation.

For more information, refer to Personalized Preview.

Enhanced Test Email Campaign

MoEngage has introduced significant enhancements to the Email Test Campaigns feature. These enhancements provide you with greater control, flexibility, and visibility when validating your email campaigns prior to a full launch, ensuring your content looks and functions exactly as intended across all user segments and variations.

Key Highlights

• Multi-Locale and Variation Testing in Bulk: You can now test multiple locales and variations simultaneously. Using the new Locale and variations drop-down list, simply select the combinations you want to test. 
• Flexible "Send Via" Targeting: Route your test emails to ensure you are validating against the right user data.
• Advanced Personalization Controls: Have more control over the data used to populate personalization tags during testing.
• Comprehensive Test Results Page: Access a granular Test results page. This page tracks every attempted email, detailing the send status, the specific locale/variation combination, and actionable failure reasons.

For more information, refer to Test Email Campaign.