Overview

Navigation: Decisioning -> Offerings -> Click on the row that displays the information about the offering for which you want to see the analytics information.

The Offering details page is divided into the following sections: 

1. Offering Details - contains information about the offering and its status, creation, and updation details.
2. Analytics - contains performance metrics like Impressions and Clicks. For more information, refer to Offerings Analytics.
3. Info- contains eligibility & exclusion, control settings, and the JSON content payload. For more information, refer to Offerings Info.

Offerings Analytics

The Analytics section provides performance statistics for the specific offering. You can analyze its performance over a selected date range and based on its role in a Decision Policy.

Global Analytics Filters

These filters are applied to all the sections in the Analytics tab.

• Date Range: Select the date range (Hours, Days, Weeks, Months) for which you want to view the performance stats.
• Offering used as: Filter the performance stats based on how the offering was recommended by a Decision Policy:
  • Primary OR Fallback (Default): Combines statistics when the offering was returned as the Primary or as a Fallback option.
  • Primary: Shows statistics only when the offering was served as the Primary offer.
  • Fallback: Shows statistics only when the offering was served as a Fallback offer.

Overall Performance

Actions that can be performed in the stats section

1. View the unique or total occurrences of stats by selecting Unique or Total in the dropdown at the top of the section.
   
   • Unique Occurrences: Counts only one occurrence per user for the selected time period. (e.g., one unique user viewed the offer).
   • Total Occurrences: Counts every time the action was performed by any user. (e.g., the same user viewed the offer three times, so the total count is 3).
2. Conversion metrics: These metrics pertain to the conversion goals set for the offering.  
   • Impressions: The total count of times the offering was actually displayed to users.
   • Clicks: The total count of times users clicked on the offering.
3. The offering performance stats can be switched between a chart view and a tabular view in this section.

Offerings Info

The Info section provides detailed operational information about the Offering.

Preview and Content (JSON)

This section allows you to preview the final rendered content and view the underlying JSON payload side-by-side.

The section consists of three parts:

• Preview: Displays a live, rendered view of how the offering will appear to the end-user.
• JSON: Shows the raw JSON payload that will be delivered to the campaign channel. This data structure demonstrates the exact data consumed by your application.
• Configured Input: This table contains form input fields used to dynamically populate the content.