Overview

Perform the following steps to access the analytics information of an offering:

1. On the left navigation menu in the MoEngage UI, click Decisioning and then click Offerings.
   
2. On the Offerings page, click the row that displays the information about the offering for which you want to see the analytics information.

The Offering details page is divided into the following sections: 

• Offering details: It contains information about the offering, such as its status, creation, and updation details.
• Analytics: It contains information about the various metrics that are tracked for the offering and has the following sections: 
  • Overall performance
  • Variation performance
  • Conversion goal performance

• Info: It contains eligibility and exclusion, control settings, and the JSON content payload. For more information, refer to Offerings Info.

Offering Details

This section contains the following information:

• Created by
• Created on
• Updated by
• Updated on
• Offering status

Actions allowed in the Offering Details section:

• Refresh: This action loads the page afresh with the offering's details as of the moment.
• Edit: This action lets you edit the offering.
• Duplicate: This action lets you duplicate the offering and opens the offering editor page with all the details of the current offering. 'Duplicate -' is appended to the duplicate offering's name.

Offerings Analytics

The Analytics section provides performance statistics for the specific offering. You can analyze its performance over a selected date range and based on its role in a decision policy.

Global Analytics Filters

These filters are applied to all sections on the Analytics tab.

• Date Range: Select the date range for which you want to view the performance stats.
• Attribution type: Select the attribution type between Click through conversion and Total conversion to view the analytics information for the specified attribution type. If a customer clicked on your offering and converted, it would be termed a click-through conversion. The duration calculated from the time a user receives or clicks the offering, having specific conversion goals, is the Attribution Window.
• Offering used as: Filter the performance stats based on how the offering was recommended by a decision policy:
  • Primary OR Fallback (Default): Combines statistics when the offering was returned as the Primary or as a Fallback option.
  • Primary: Shows statistics only when the offering was served as the Primary offer.
  • Fallback: Shows statistics only when the offering was served as a Fallback offer.

Overall Performance

Actions that can be performed in the stats section

• Choose the number view or the percentage view to see the stats as numbers or percentage values.
• View the unique or total occurrences of stats by selecting one of the following options in the drop-down list at the top of the section:
  
  • Unique occurrences: Counts only one occurrence per user for the selected time period. (for example, one unique user viewed the offer).
  • Total occurrences: Counts every time the action was performed by any user. (for example, the same user viewed the offer three times, so the total count is 3).
• Switch the offering performance stats between a chart view and a tabular view.

The following performance stats are available:

• Engagement: These metrics belong to the engagement goals set for the offering.
  • Impressions: The total count of times the offering was actually displayed to users.
  • Clicks: The total count of times users clicked on the offering.
• Conversions: These metrics belong to the engagement goals set for the offering.
  • Total Revenue is the sum of the total order value across conversion events attributed to the offering.
  • Average order value = (Total Revenue/ Number of conversion events)
  • Average revenue/user = (Total Revenue/ Number of unique conversions)
  • Converted Users are the number of unique users who have completed the primary conversion.
  • Conversion Rate(CVR) is the percentage ratio of users who have performed the conversion event. The conversion count is tracked as Unique. Higher conversion events indicate higher effectiveness of your offering in driving the business goals.

Variation Performance

You can see the breakdown of how each A/B version of your offering is performing compared to your control groups. This allows you to evaluate which variation is most effective at driving engagement and conversions.

• Performance Summary: You can quickly view the high-level impact of your experimentation:
  • Control group uplift: The percentage of improvement in performance seen in your target group compared to the specific Offering Control Group.
  • Global Control group uplift: The performance lift measured against the Global Control Group.
• Toolbar Actions: You can customize the data view using the toolbar options:
  • View Toggle: Switch between a Chart view to see trends over time or a Tabular view for precise numbers.
  • Group by Variation: Organize the data flow based on the different versions of your offering.
  • Variation Filter: Use the dropdown to select specifically which variations (for example, Variation 1, Variation 2) you want to compare.
  • Metric Filter: Customize which metrics (such as Impressions or Clicks) are visible in the table columns.
  • Download CSV: Export the performance data for offline analysis or reporting.
• Variation Table Details: The table displays several key metrics for the Target Group, Control Group, Global Control Group, and each Variation (for example, Variation 1 through Variation 5):
  • Impressions: The total count of times each specific variation was displayed to users.
  • Clicked (CTR): The number of clicks received by the variation and the resulting Click-Through Rate percentage.
  • Conversion Goals: Performance data for your defined goals is displayed in separate columns.

The Primary Conversion Goal is identified by a (P) icon. Each goal column shows the total conversions, the Conversion Rate (CVR), and the Uplift percentage (highlighted in green) relative to the control group.

Conversion goal performance

You will can see this section when you have set more than one conversion goal for your offerings. The section compares the performance of goals set by the marketer for the offering.

Total Conversions: Will show all goal events for the respective goals, i.e., if a user made a purchase twice, it will be shown twice.

Unique Conversions: Goals are unique across the users converted per offering instance. 

You can view the uplift percentage in the tabular view of Conversion Goals performance. For more information, refer to Uplift in Campaigns.

Offerings Info

The Info section provides detailed operational information about the offering.

Preview and Content (JSON)

This section enables you to preview the final rendered content and view the underlying JSON payload side by side.

The section consists of three parts:

• Preview: Displays a live, rendered view of how the offering will appear to the end-user.
• JSON: Shows the raw JSON payload that will be delivered for the offering. This data structure demonstrates the exact data consumed by your application.
• Configured Input: This table contains form input fields used to dynamically populate the content from the personalization template.