Manage WhatsApp Campaigns

To effectively manage your WhatsApp campaigns in MoEngage, it's helpful to understand their various statuses and how to manage them. This guide explains how to view, duplicate, and delete your WhatsApp campaigns.

Understand WhatsApp Campaign Statuses

The table below describes the different statuses a WhatsApp campaign can have in MoEngage.

Status	Description
Draft	The campaign is in a draft state and has not been published.
Not Sent	The campaign has not been sent to any of the target audiences.
Sending	The campaign is currently being sent to the target audience.
Scheduled	The campaign is scheduled to be sent to the target audience at a future time.
Sent	The campaign has been sent to all of the target audiences.
Active	The campaign has been sent and is available to all target audiences.
Paused	The campaign has been paused for all target audiences.
Stopped	The campaign has been stopped for all target audiences.
Expired	The campaign has expired for all the target audiences.
Under Review	The campaign is currently under review as part of the campaign approval process. For more information, refer to Campaign Approval Workflow.
Rejected	The campaign has been rejected during the campaign approval process. For more information, refer to Campaign Approval Workflow.

View WhatsApp Campaigns

Viewing campaign details allows you to monitor the performance and status of your campaigns. By accessing the Campaign info page, you can review key metrics, analyze audience engagement, track delivery, and assess conversion goals. This provides a comprehensive overview of how a campaign is performing, helping you to make data-driven decisions for future marketing efforts. To view your WhatsApp campaigns, perform the following steps:

On the MoEngage Dashboard, navigate to Engage > All Campaigns.
On the All Campaigns page, use the filters to find the campaigns you want. You can also use the channel filter to see only WhatsApp campaigns.
After filtering the required campaign, use one of the following methods to view the campaign details:
- Click the ellipsis menu on the right side of a campaign row, and then select View.
- Click the campaign row directly to open the Campaign Info page.

Duplicate WhatsApp Campaigns

Duplicating a campaign saves you time and effort. Rather than creating a new campaign from scratch, you can quickly reuse a successful campaign as a template. To duplicate a WhatsApp campaign, perform the following steps:

On the MoEngage Dashboard, navigate to Engage > All Campaigns.
On the All Campaigns page, use the filters to find the campaign you want to duplicate.
After filtering the required campaign, use one of the following methods to duplicate the campaign:

- Click the ellipsis icon and click Duplicate.
- Click the campaign to open the Campaign Info page. On this page, click the button.

Delete WhatsApp Campaigns

Deleting a campaign permanently removes it from your dashboard. You can only delete campaigns that are in a Draft state. This helps you keep your list of active and completed campaigns clean and organised. To delete a WhatsApp campaign, perform the following steps:

On the MoEngage Dashboard, navigate to Engage > Drafts. You can also find drafts from the All Campaigns page.
On the required draft campaign, perform one of the following steps to delete the campaign:
- Click the button in the Actions column for the campaign that you want to delete.
- You can also click the check box present along with the name of the campaign. Click Delete on the top bar as shown below. You can delete multiple drafts at the same time using this method.