Analyze WhatsApp Campaign
 

BETA ALERT

WhatsApp is currently a Beta Feature. If you wish to try out the feature, reach out to support@moenage.com.

Campaign Performance

Delivery

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MoEngage provides the following metrics related to the delivery of the WhatsApp campaign:

Statistics Description
Sent

The total number of users who received the WhatsApp campaign message.

If a user is becoming eligible twice for an event triggered/periodic campaign and message is sent twice, user would be counted twice.

Delivered

Unique users to whom the WhatsApp campaign message was delivered.

If a user is becoming eligible twice for an event triggered/periodic campaign and gets the message, user would be counted twice.

Read

The number of users who read the WhatsApp campaign message.

If a user is becoming eligible twice for an event triggered/periodic campaign and reads the message, user would be counted twice.

 

INFORMATION

The Read metric is captured only for users who have Read Receipt ON in their WhatsApp Settings.

Delivery rate

The delivery rate is calculated as the percentage of users for whom the message was delivered and Delivery Receipt was received by MoEngage, out of Total Sent

Read rate

The read rate is the percentage of users who read the delivered WhatsApp campaign message.

Calculated as Unique Users who Read or saw the WhatsApp campaign message/Users to whom the WhatsApp message was delivered

Total Clicks

Displays the number of times any button/link was clicked by a user on WhatsApp message e.g. if a message has 2 links. Say user 1 clicks on both links and User 2 clicks on 1 link two times, Total Clicks count would be 4;

If a user is becoming eligible twice for an event triggered/periodic campaign and gets the message and clicks, user's clicks be counted twice.

Unique Clicks

Displays unique buttons/links clicked by unique users on WhatsApp message e.g. if a message has 2 links. Say user 1 clicks on both links and User 2 clicks on 1 link, Unique Click count would be 3

If a user is becoming eligible twice for an event triggered/periodic campaign and gets the message and clicks, user's clicks be counted twice.

Click Through Rate

CTR or Click through rate is calculated as the percentage of Unique clicks out of unique delivered ; Calculated as: Unique Clicks/Delivered

Click through open rate

Click through open rate is calculated as percentage of unique clicks over unique messages open/read by users; Calculated as: Unique Clicks/Read

Conversion

The following statistics are provided for the conversions based on the goals set in the WhatsApp campaign:

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Statistics Description
Conversions Unique users who have executed primary conversion goal events within the attribution window from the time user received the WhatsApp message. 

Conversion Events

Conversion events are the total number of primary conversion goal events within the attribution window (configurable) from the time user received the WhatsApp message. 

Conversion Rate

Conversion rate or CVR is calculated as Conversions/ Delivered

Total Campaign Revenue

Aggregated Order value for the conversions attributed to the campaign

Average Order Value

Calculated as Total Campaign Revenue/Number of Conversion Events

Average Revenue per converter User

Indicates ARPU; Calculated as Total Campaign Revenue/Conversion

Campaign Delivery Statistics

CampaignDeliveryStats.png

Funnel Stage What it represents
Reachable Users in Segment Represents the total number of users that satisfy the campaign segmentation criteria (and Triggering criteria for Event-Triggered campaigns) 
After FC Removal Represents the number of users who meet the reachable users in segment condition and do not breach Frequency Capping (FC) criteria.
Users after duplication removal Represents the number of unique users who remained after the removal of users with duplicate mobile numbers
Sent Represents the number of users to whom the WhatsApp message was sent.
Delivered Represents the number of users to whom the WhatsApp message was delivered.
 

Note

If users block/report the business account from their app, neither MoEngage nor WhatsApp Service provider has any way to know this. In some cases, the messages might not be delivered to users because they have blocked your brand to send them WhatsApp Messages.

Error breakdown

Displays the errors that occurred during the delivery of the WhatsApp campaign message. For more information, refer to Common errors for WhatsApp.

Campaign Info

The campaign info page provides a quick snapshot of the campaign that is created and sent to users.

CampaignInfo.png

Message Preview

A preview of the message is provided.

Segmentation

Displays the segmentation criteria used to send the WhatsApp campaign. 

Qualification Criteria 

One-time and Periodic Event triggered
Displays the users who will receive the WhatsApp campaign. 

Goals

Displays the goals and revenue tracking of the primary goal set in the campaign.

Timing

Displays the schedule for the WhatsApp campaign.

For more information, refer to Schedule and Goals of a WhatsApp campaign.

Delivery Control

The frequency capping, do not disturb and the throttling of messages that is the number of request sent is displayed.

For more information, refer to Delivery Controls.

WhatsApp Message Details

Provides the following details:

Field Description
Service Provider Displays the name of the service provider used to send the WhatsApp campaign.
Service name Displays the name of the sender used to send the WhatsApp campaign.
WhatsApp Number Displays the WhatsApp business number that is used to send the WhatsApp campaign.
Template Displays the name of the template used in the WhatsApp campaign.
Header Displays the headers used in the template.
Body Displays the body details of the template that are customizable.
Buttons Displays the buttons used in the WhatsApp campaign.

 

 

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