WhatsApp is currently a Beta Feature. If you wish to try out the feature, reach out to email@example.com.
MoEngage provides the following metrics related to the delivery of the WhatsApp campaign:
|Sent||The total number of users who received the WhatsApp campaign message.|
|The total number of users to whom the WhatsApp campaign message was delivered.|
The number of users who read the WhatsApp campaign message.
|The delivery rate is calculated as the percentage of users for whom the message was delivered and Delivery Receipt was received by MoEngage, out of Total Sent|
The read rate is the percentage of users who read the delivered WhatsApp campaign message.
Calculated as Unique Users who Read or saw the WhatsApp campaign message/Users to whom the WhatsApp message was delivered
The following statistics are provided for the conversions based on the goals set in the WhatsApp campaign:
|Conversions||Conversion events are the total number of primary conversion goal events within the attribution window (configurable) from the time user received the WhatsApp message.|
Conversion events display the number of times users converted from each notification of the campaign.
Campaign Delivery Statistics
|Funnel Stage||What it represents|
|Reachable Users in Segment||Represents the total number of users that satisfy the campaign segmentation criteria (and Triggering criteria for Event-Triggered campaigns)|
|After FC Removal||Represents the number of users who meet the reachable users in segment condition and do not breach Frequency Capping (FC) criteria.|
|Users after duplication removal||Represents the number of unique users who remained after the removal of users with duplicate mobile numbers|
|Sent||Represents the number of users to whom the WhatsApp message was sent.|
|Delivered||Represents the number of users to whom the WhatsApp message was delivered.|
If users block/report the business account from their app, neither MoEngage nor WhatsApp Service provider has any way to know this. In some cases, the messages might not be delivered to users because they have blocked your brand to send them WhatsApp Messages.
Displays the errors that occurred during the delivery of the WhatsApp campaign message. For more information, refer to Common errors for WhatsApp.
The campaign info page provides a quick snapshot of the campaign that is created and sent to users.
A preview of the message is provided.
Displays the segmentation criteria used to send the WhatsApp campaign.
Displays the goals and revenue tracking of the primary goal set in the campaign.
Displays the schedule for the WhatsApp campaign.
For more information, refer to Schedule and Goals of a WhatsApp campaign.
The frequency capping, do not distrub and the throttling of messages that is the number of request sent is displayed.
For more information, refer to Delivery Controls.
WhatsApp Message Details
Provides the following details:
|Service Provider||Displays the name of the service provider used to send the WhatsApp campaign.|
|Service name||Displays the name of the sender used to send the WhatsApp campaign.|
|WhatsApp Number||Displays the WhatsApp business number that is used to send the WhatsApp campaign.|
|Template||Displays the name of the template used in the WhatsApp campaign.|
|Header||Displays the headers used in the template.|
|Body||Displays the body details of the template that are customizable.|
|Buttons||Displays the buttons used in the WhatsApp campaign.|