Portfolio Evolution: In-app Messaging and On-site Messaging
MoEngage has expanded Portfolio’s orchestration capabilities to include In-app Messaging and On-site Messaging (OSM). This update bridges the gap between data unification and real-time execution, allowing brands to engage users across their entire app and web ecosystem at the peak of active intent.
Key Highlights:
- In-Session Orchestration: Trigger rich in-app or OSM messages the moment a user interacts with any property in your portfolio.
- Cross-Channel Validation: Use cross-app behavioral data to drive hyper-personalized web banners and modal offers.
- Organic Growth: Reduce customer acquisition cost (CAC) by using "One-Tap" in-app prompts to onboard existing users into other apps within your brand family.
- Maximized Reach: Engage users who have Push notifications disabled by reaching them while they are active in-app or on-site.
For more information, refer to Portfolio for In-App and Portfolio for OSM.
Deprecating Old Navigation
MoEngage has officially completed its transition to our modern navigation framework. To ensure all users benefit from the latest performance enhancements and feature accessibility, the "Classic" interface has been deprecated.
Key Highlights:
- Mandatory Migration: Effective April 1, 2026, all accounts will be moved to the new navigation. The Switch to Classic toggle will no longer be available.
- Streamlined UX: The updated interface reduces menu clutter and enhances feature discoverability, ensuring a more efficient workflow for marketing teams.
- Performance Improvements: The new framework provides a more responsive environment, built to support future platform capabilities.
- Global Availability: This transition is complete across all data centers.
Introducing Dark Mode
We are excited to introduce Dark Mode, offering a sleek, high-contrast alternative to the standard MoEngage interface. This update allows users to customize their workspace for reduced eye strain and improved focus. Navigate to Profile > Appearance to toggle between themes.
Key Highlights:
- Customizable Themes: You can now choose between Light and Dark modes to suit your environment and personal preference.
- System Sync: The interface can automatically synchronize with your system or browser settings for a seamless transition between day and night.
- Unified Experience: Dark Mode is available to all users on the new navigation across all data centers.
For more information, refer to Manage Your Profile.
Re-evaluate Campaign Eligibility for In-App and OSM
MoEngage has introduced real-time campaign eligibility re-evaluation for In-app and On-site Messaging (OSM). This ensures your users always see the most relevant content based on their current status without needing to restart the app.
Note: To use this feature, ensure you are on In-app Android SDK version 9.7.0+ or iOS SDK version 7.04.0+.
When the Re-evaluate campaign eligibility before displaying toggle is enabled, the SDK performs a live backend check when a trigger occurs. If a user's attributes change mid-session (such as upgrading from "Free" to "Paid"), the SDK will automatically drop the outdated campaign and fetch content relevant to their new state.
For more information, refer to Re-evaluate Campaign Eligibility.
No-Code Gamification for On-site Messaging
MoEngage has introduced no-code gamification templates for On-site Messaging (OSM), bringing interactive experiences like Spin the Wheel and Scratch Cards to your website.
These templates are fully customizable within a user-friendly editor, allowing you to design compelling engagement campaigns without writing any code. You can use these templates to capture leads, distribute coupons, and drive higher conversion rates by offering rewards through a fun, interactive interface.
Whether it is a virtual "scratch-off" to reveal a mystery discount or a prize wheel to encourage sign-ups, these templates help create a memorable experience for your website visitors.
For more information, refer to No-Code Gamification Templates in OSM.
Flows Enhancement: Localized Stats and Real-Time Segments
MoEngage has upgraded Flows with localized precision and real-time execution. These enhancements eliminate timezone confusion and data refresh lags, ensuring your campaigns trigger and report with total accuracy.
Key Highlights:
- App Timezone Reporting: Flow stats are now aligned with your configured App Timezone instead of GMT. Monitor performance against your actual business hours without manual calculations.
- Real-Time Custom Segments: We have expanded the Real-Time Segment Engine (RTSE) to cover Custom Segments. Users who qualify now enter Flows instantly, bypassing the previous 3-hour refresh cycle.
- Seamless Transition: New Flows automatically adopt local time zones, while existing active Flows maintain GMT for data continuity.
- Performance Optimization: Eligible campaigns are automatically upgraded to real-time execution upon their next edit and re-publish.
For more information, refer to Analyze a Flow.
Flows Enhancement: Intuitive Conditional Stages
MoEngage has reimagined Conditional Stages to make building complex customer journeys faster and more visual. By simplifying the configuration logic and adding flexible editing tools, we have removed the technical friction from flow orchestration.
Key Highlights:
- Visual Configuration: We have replaced complex drop-down lists with a 2-step setup and a visual time slider. Now, you can easily define "what" to look for and "when" it should happen on an intuitive timeline.
- Instant Branch Duplication: Speed up your workflow in Conditional Splits. Duplicate existing branches with one click to quickly test different attribute values without rebuilding logic from scratch.
- Drag-and-Drop Reordering: Take total control over branch priority. Easily drag branches to reorder them, ensuring users enter the correct path based on your preferred logic hierarchy.
- Classic View Toggle: Flexibility remains a priority—switch back to the "Classic View" at any time if you prefer the traditional configuration interface.
For more information, refer to Branching of Users in Flows.
Revamped WhatsApp Analytics and Info: Deeper Insights and Granular Tracking
MoEngage has now revamped the WhatsApp Info and Analytics dashboard. We have introduced powerful new tools designed to help you extract richer, more actionable insights from your WhatsApp campaigns.
Key Highlights:
Total vs. Unique Metrics: A clear differentiation between total actions and unique user interactions gives you a more accurate picture of your true engagement reach.
Flexible Data Views: Instantly toggle between the Number view (raw counts) and the % view (conversion rates) to analyze your data exactly how you need it.
Streamlined Click Analysis: To reduce visual noise, we have moved Click Analysis into its own dedicated tab. This lets you focus solely on your link performance without cluttering the main dashboard.
For more information, refer to Analyze WhatsApp Campaign.
Streamline Email Compliance with Suppression Updates
Maintain your global email subscription lists and protect your sender reputation with our new Suppression Updates feature. This update provides powerful, self-serve tools to ensure that users who have opted out, bounced, or complained are securely restricted from receiving marketing emails.
Key Highlights:
Bulk Import for Easy Migration: Moving from a legacy ESP? Seamlessly bulk-import your historical suppression lists (bounces, unsubscribes, and spam complaints) via CSV to protect your sender reputation from day one.
Self-Serve Status Management: Take full control of your lists. Unsubscribe or resubscribe individual users directly in self-serve-enabled workspaces without needing to raise support tickets.
Transactional Email Protection: Maintain strict global suppression lists for your marketing campaigns without blocking critical, time-sensitive alerts such as OTPs or password resets.
Automated SendGrid Sync: If you use MoEngage Managed Email, reachability updates are automatically propagated to SendGrid to keep your non-transactional senders perfectly compliant with zero manual effort.
Granular Event Tracking: MoEngage now automatically generates precise system events (such as Email Resubscribed, Email Bounce Reset, or Email Complained) whenever a user's suppression status changes.
For more information, refer to Suppression Updates.