Perform User Distribution Dynamically using Sherpa
 

Available for all Push, Email, In-App Message, and Onsite Message.

Procedure

Follow these steps:

  1. In Step 2 of the campaign creation process, click ABTestButton.png.
  2. Click New Variation to create the new variation.
    OR
    Click Copy Variation to copy the previously created variation.
  3. Click UserDistributionbutton.png.
  4. Click Dynamically using Sherpa.
  5. Select the Metrics to be maximized.
    Metric Description
    Email
    Open Rate Select to optimize the distribution across different variations based on the email open rate by each variant.
    Click rate Select to optimize the distribution across different variations based on the click rate by each variant.
    Both Select to optimize the distribution across different variations based on both email open rate and email click rate by each variant.
    In-App Message and Onsite Message
    Conversion Select to optimize the distribution across different variations based on the click-through rate of each variant.
    Engagement Select to optimize the distribution across different variations based on the conversion rate of each variant. 
    Revenue Select to optimize the distribution across different variations based on the revenue generated by each variant.
  6. In Campaign duration, select 2 hours or 4 hours to set the Campaign duration for Email Campaigns.
  7. Set the following:
    Field Description
    Objective (Optional)

    Objective of experiment

     

    Applicable only to In-App Message and On-Site Message. 

    Variation

    Modify the variation name for the campaign variation. (Applicable only for In-App and On-Site Messaging)

     

     

    NOTE

    You can create up to five variations only. 

    Campaign control group Set the percentage of users who will receive the campaign.
     

    NOTE

    MoEngage does not guarantee receipt of campaigns the second time where:

    • Users belong to either global control group or campaign control group for any active campaign
    • Users are qualified to receive the campaigns twice.
    DynamicAllocation.png
  8. Click Done to save the campaign variations.
    OR
    Click Cancel to discard the campaign variations.

Next Steps

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