New Enterprise Integrations
MoEngage has now expanded its ecosystem with the following new integrations across sales, support, and data teams to provide a unified source of truth and faster campaign execution:
- Microsoft Dynamics 365 Sales: Align sales and marketing by nurturing prospects based on pipeline stages and providing sales teams with visibility into marketing engagement. For more information, refer to Microsoft Dynamics 365 Sales.
- Microsoft Dynamics 365 Customer Service: Protect brand reputation by automatically suppressing promotional campaigns for users with open high-priority support tickets. For more information, refer to Microsoft Dynamics 365 Customer Service.
- Kafka: Stream high-volume events directly into MoEngage in real-time to trigger immediate, high-reliability campaigns. For more information, refer to Kafka.
- Adobe Experience Manager (AEM): Streamline content velocity by flowing creative assets seamlessly from AEM into MoEngage campaigns. For more information, refer to Adobe Experience Manager.
- Amazon Connect: Convert support signals into revenue by triggering retention flows or satisfaction surveys the moment a ticket closes. For more information, refer to Amazon Connect.
- Adobe Experience Platform (AEP) [Paid Add-on]: Sync MoEngage engagement data (clicks, opens) back to Adobe’s CDP to power real-time personalization. For more information, refer to Send MoEngage events to Adobe.
- Microsoft Dynamics 365 Sales (Stream) [Paid Add-on]: Empower sales teams with real-time intent signals by updating them the moment a lead interacts with a marketing campaign. For more information, refer to Stream Events to Microsoft D365 Sales.
New Channel: RCS in Flows
MoEngage now supports Rich Communication Services (RCS) as a native channel within Flows, allowing you to deliver interactive, branded messaging experiences to Android users.
Key Capabilities:
- Rich Campaign Creation: Build campaigns directly on the flow canvas using custom templates, rich media, and interactive suggestions.
- Advanced Personalization: Use attributes like {{Name}} to personalize content and Locale settings to deliver messages in the user's preferred language.
- Testing & Optimization: Validate messages with Personalized Previews and optimize performance using built-in A/B Testing.
- Performance Tracking: Access granular analytics, including unique metrics like Read Rates, Click-Through Rates (CTR), and a detailed Failure Breakdown for troubleshooting.
- Actionable Flow Logic: Branch your customer journeys based on real-time RCS events: Sent, Delivered, Read, or Clicked.
- Reliable Fallbacks: Ensure reach by using subsequent flow nodes to send fallback messages (like SMS) if an RCS message fails to deliver.
For more information, refer to Add Actions to Flows.